1. Consistently Create Great Content
If you want to attract people to your blog, you absolutely have to create great content on a consistent basis. Publishing a 500-word listicle once a month won’t cut it. You need to create content that differentiates you and adds tons of value to your audience.
Before you publish a piece, ask yourself: does this content help my target demographic and add real value?
Here are some specific tips that will help you create great content.
Go deep on a subject. If you want to be valuable to your audience, you can’t just give superficial tips that everyone knows. You need to really go deep on whatever subject you’re covering.
Be a storyteller. People resonate with stories, and it helps capture your audience. Keeping your content personal makes it engaging and encourages visitors to read the piece through.
Be conversational. Write in a style that resonates with your target audience. Avoid being overly formal or using jargon unless it’s specifically appropriate for the content or your audience.
Give readers actionable content. Unless you’re writing for academics, most people aren’t looking for high-level theory. Create content that has actionable tips and strategies that your readers can use.
Use supporting images. Images help break up the text into more skimmable chunks and add visual appeal to blog posts. Infographics can be helpful for visually summarizing whatever points you’re making. Just always be sure that you have the rights to whatever images you’re using.