TinyLetter

In TinyLetter, your subscriber list lives under your account’s Subscribers tab. This entire list of subscribers will receive any letter you send.

You can import subscribers, but keep in mind that we require all subscribers to have opted-in to receive your newsletters before they can be added. (Imported subscribers will not receive notice that they have been added to your list.)

To add subscribers, go to Subscribers, then click Add Subscribers in the top right corner. This will take you to your account’s Add Subscribers page, where you can add subscribers using any of the following methods:

1. Copy/Paste

To copy/paste a list of email addresses into your TinyLetter account, use the Emails field. You can paste in as many addresses as you’d like, one address per line. When you’re done, click Add to list and we’ll begin the import process.

2. Upload CSV file

If you’ve been using another email service provider, uploading a CSV file will be the best way to import your subscribers into TinyLetter. Only email addresses can be imported, so any additional details will need to be removed beforehand. To upload a CSV file, click Browse to locate your CSV file > select the file > then click Upload and Import to start the import.

3. Import from Gmail

If you’d like to add your subscribers from a list of Gmail contacts, use the Import from Gmail option. To get started, click Connect to Gmail, provide your login information, then choose to Import all Gmail Contacts. Or choose from groups to select a group of contacts to be added.

Once these subscribers have been imported, you can view individual subscriber profiles and see subscriber activity as your letters are sent.

TinyLetter’s data analytics include open and click tracking so that you can measure your subscribers’ engagement with your TinyLetter. After each letter is sent, you can review the opens and clicks by going to Sent and selecting your newsletter—the stats will appear above your newsletter’s content.

Keep in mind that these reports won’t populate in real-time, so if you don’t see any stats for a recently-sent letter, the system is likely still gathering the reports.

TinyLetter collects opens by including a small, transparent graphic in your newsletter’s footer. When your email is delivered and opened, the image is downloaded and reported as an “open.” However, some email clients will disable images in emails sent from unknown senders; likewise, some users disable images on their own. If this is the case, the transparent image won’t be downloaded and therefore will not report back as an “open.” If you see a trend in this behavior, ask your subscribers to add your email to their address book so you’re no longer treated as an “unknown” sender.

TinyLetter tracks how many subscribers click on your links by appending their query string to all links in your letters. This will direct any subscribers that click the link through their servers before they’re taken to the destination URL. If you have trouble loading the website, check your local security settings to make sure the formatting of this URL is not breaking the link. The destination website will also need to accept query strings in order for this to direct to the appropriate webpage.