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Arbitrarily Limits Topics You Write About. When you write to primarily to answer low volume keywords that are not tightly related in terms of concepts, you tend to write about topics you have little long term interest in. But by the time you realize this, you’re usually too far down this road to self-correct.

In the previous example about a hypothetical personal finance blog, you might enjoy getting quick wins writing about opening new bank accounts.

But what happens after you cover this topic for 10, 50, or 100+ articles?

You’ve definitely pigeonholed yourself in terms of the topic you can cover and rank for in search engines.

When you test writing an article on your unique experience, of say, “buying a home as a Millennial without a typical 9-5 job” you will likely see this article fail to gain traction. This may surprise you since this is a true example of high quality content in your niche.

The reality is search engines are complex systems that are trying to associate disparate pieces of data in a cost efficient manner. If your site is relatively new, Google will only crawl it so often, meaning the topics you start with (and initially the topic clusters you focus on) can greatly affect the trajectory of your site, assuming organic search is your main source of traffic.

Google Search Console
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Omega Indexer
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URL Monitor