Best Personal Finance Blog Examples

Written by Casey Botticello
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Let’s face it; money is everybody’s business. Most people want to figure out how to make more of it, how to save it, how to invest it, and even how to spend it. These days, you can head online to get answers for any money-related question, and you are likely to wind up on a personal finance blog.
That’s right, personal finance is one of the most popular blogging niches. Many personal finance blogs are written by experts in the field, but there are plenty that are run by people with little or no expertise. They simply share their ideas based on their own experiences with money.
With that said, you can launch your own personal finance blog, regardless of your background in the field. You literally only need to have some kind of tool to create with, such as a laptop or tablet, and access to the internet. It also helps to have some idea of what a personal finance blog looks like, and what to blog about. For that, we have compiled a list of 25 of the best personal finance blog examples. But first…
What is a Personal Finance Blog?

Also called money blogs, these websites often serve up information that are meant to help the readers build their financial knowledge and act accordingly. And since everyone uses money, personal finance blogs can appeal to people from all walks of life, from college students to business owners, and even retirees.
Personal finance blogs can zero in on one or more of the following subtopics
- Saving and investing
- Trading
- Reducing debt
- Student loans
- Budgeting
- Retirement planning
- Finding deals
- Mortgaging
- Cryptocurrency
- Other money-related topics
Why Create a Personal Finance Blog?

Helping people learn how to make money, save more of what they earn, or even get more value for their hard-earned cash is motivation enough to start a money blog. At the same time, sharing what you know and researching various financial topics can help you expand your financial knowledge. There are also other potential benefits that come with launching a personal finance blog, including:
- The possibility of earning an online income
- Building a supportive community around your brand
- Being able to work from anywhere
- Forging mutually beneficial relationships and partnerships with other brands
- Creating other products such as podcasts, newsletters, apps, etc.
WordPress is easily the most common choice for building a personal finance blog, or any website for that matter. There are other platforms that might be just as useful, including Squarespace, Wix, or Medium.
You need more than just a tool to build your website, however, you also need to nail down how you will set your blog apart from what already exists. In addition, you will have to come up with a suitable name for your blog, pick a hosting provider, and figure out the content preferences of your intended target audience. How will you deliver your message effectively? As you might have noticed in the examples above, each blogger has their own unique writing style and uses varying kinds of content to reach their readers.
Launching a Personal Finance Blog

Best Personal Finance Blog Examples

We took the time to search for some of the absolute best blogs on the topic of personal finance so you can see what they are all about. Here are 25 of the top personal finance blogs that can provide inspiration for anyone looking to launch their own.
1. Inspired Budget

There are quite a number of personal finance blogs that are tailored to the female community, and Inspired Budget is among the most well-known of the lot. The website was created by Allison Baggerly, a former teacher and author, who started a journey with her husband to clear a six-figure debt in 2011.
Having learned some important lessons on the way to become debt-free, Allison launched the Inspired Budget blog a few years later. Since then, it has become a leading online resource for women who want to learn how to save, grow their wealth, and become better at managing money.
Inspired Budget has been featured in Forbes, Time, Business Insider, and People Magazine to name a few, and has hundreds of thousands of monthly readers. It helps that the brand has a strong presence on social media, especially on Instagram. Among the ways the blog is monetized include selling digital products, speaking engagements, and partnerships.
2. The Balance

Certainly among the most popular websites on the internet, The Balance is one of the largest resources for personal finance information. The platform is also one of the oldest, sharing a wide array of financial-based content for over 20 years. In fact, there are over 14,000 articles, and counting, that are written by 50+ creators who are experts in their fields. The Balance has built up trust with readers by ensuring all articles are fact-checked and reviewed by subject-area professionals.
There is content covering every topic, from budgeting and investing to banking and career planning. Having grown to a large online media entity, The Balance currently attracts more than 20 million readers per month. Despite the huge inventory of articles and other resources, the blog’s simple and straightforward design makes it easy to browse through and discover content that is relevant to one’s specific needs.
3. Dave Ramsey

As a well-known personal finance expert, Dave Ramsey has built a full-fledged business known as Ramsey Solutions. Through this platform, Ramsey and his team of over 5,000 professionals have helped millions of people with all kinds of finance related matters. For starters, the website contains tons of articles with tips, advice, and tools covering saving and investing, money, real estate, getting out of debt, building wealth, relationships, taxes, and much more.
There is also a guided money plan, which has been used successfully by over 10 million families, as well as dozens of bestselling books. In addition to the blog, Ramsey also offers a podcast, free tools, guides, a radio show, and videos, all with a reach of over 20 million people.
4. Mr. Money Mustache

Peter Adeney is the creator of this very popular personal finance blog. Born in Canada, Adeney managed to retire early in 2005. The task of balancing his budget and making smart investments at the same time helped to fuel his decision to start the Mr. Money Mustache blog in 2011.
Since launch, the blog has primarily focused on the concept of “financial independence” and early retirement (FIRE). Readers are treated to plenty of advice on cutting costs, increasing savings, and investing wisely. In terms of design, this blog is one of the most unique, featuring a rustic, wooden background, with a warm but neutral color palette. The website receives hundreds of thousands of visitors per month, and there is also a mobile app that is quite useful.
5. A Purple Life

A Purple Life is a personal finance blog with a twist, as it follows the life of a blogger from being in the working world to retiring early. The website was launched in 2015, with the 25-year-old owner at the time setting a 10-year goal to achieve early retirement. That goal, however, was met in the space of five years (retiring in 2020).
These days, A Purple Life documents all the ways to save money and increase earnings while being in retirement. The main topics include budgeting, investing, spending habits, travel, food, and more. Readers can keep up with the author’s progress on social media, as well as financial updates through a numbers page on the blog. The website is built on WordPress.
6. The Fioneers

Unlike many personal financial blogs that promote frugality, this website takes a somewhat different approach. The general message here is to have fun along the way to financial independence rather than pinch pennies.
Launched in 2018, The Fioneers is the work of Jess and Corey, a Boston, Massachusetts couple who uses the blog to share their journey, and unique perspectives, on achieving financial stability. The name of the blog is a mash-up of the words “financial” and “pioneers.” To that end, the blog has pioneered at least one new term in “Slow Fi,” which is a concept of pacing the journey to financial independence.
A number of courses and programs are offered to readers through the blog, which uses the WordPress architecture. Affiliate marketing and advertising are among the areas of monetization utilized by The Fioneers.
7. Money Crashers

Money Crashers is ranked as one of the best personal finance blogs around. The website offers practical tips and advice related to managing money and financial topics on a whole. Money Crashers was founded by Andrew Schrage and Gyutae Park in 2009. The blog is staffed by a number of subject matter experts with knowledge on money management, insurance, banking, credit cards, taxes, small business opportunities, and more.
With features in popular publications such as Forbes, Business Insider, and Wall Street Journal, Money Crashers has become a go-to resource for millions of people. The blog is built on WordPress and has a simple and clean layout.
8. Financial Samurai

Referring to himself as the Financial Samurai, Sam Dogen promises to slice through the mysteries of money. Dogen started the website in 2009 as a way to cope with the recession of the day, as well as to share his knowledge, having worked in the financial sector for over 10 years. The blog now ranks as one of the world’s top independently-owned personal finance sources, attracting upwards of one million readers every month.
Over 2,500 articles have been published on the Financial Samurai blog to date. Some of the topics tackled include investing, retirement planning, and real estate. The blog has received features in numerous publications such as The Wall Street Journal, Yahoo Finance, Bloomberg, and Reuters. Monetization for Financial Samurai comes from affiliate marketing and display advertising, as well as book sales for the Wall Street Journal Bestseller “Buy This, Not That.”
9. Get Rich Slowly

Launched all the way back in 2006, Get Rich Slowly is a blog that offers to help people strive towards financial freedom. The site was created by J.D. Roth, who admits to having no background or professional expertise in finance. However, he used his experience of recovering from high debt to help others faced with the same situation.
Over time, the blog has grown into a valuable resource for regular people trying to get out of debt and become financially independent. With that said, the blog covers many of the everyday concerns of his readers, including budgeting, saving, debt reduction, and retirement planning. The blog has won many awards over the years, including the accolade of being the best educational resource for personal finance.
10. Rent Cafe

This personal finance blog targets the rental segment of the real estate market, especially for people interested in apartments. It covers the cost of renting, luxury apartments, buying and renting real estate, and much more. Much of the content includes market insights and real estate trends, making the RentCafe blog a go-to source for anyone looking for apartments to rent or to put their own property on the market.
RentCafe is run by a team of analysts and writers who do deep research into the renting market, while making the link with personal finance concerns. The blog is regularly in the press, receiving mentions from CNBC, The Denver Post, Wall Street Journal, The New York Times, to name a few.
11. Money Saving Mom

Money Saving Mom is the brainchild of Crystal Paine, a blogger and housewife who has perfected the art of feeding a family on a tiny budget. Launched in 2008, the blog has become one of the most trafficked websites on the topic of personal finance. It attracts readers who want to know about saving on grocery shopping, finding the best deals, low cost recipes, and other frugal ideas that can help to achieve financial stability.
The popularity of Money Saving Mom is such that it has spawned successful books and courses on personal finance. There is even a vibrant Facebook Group with over 23,000 members. The WordPress-based site has also become a hotbed of deals on all kinds of products. It earns revenue through affiliate links and display ads, among other avenues.
12. Wise Bread

Wise Bread is more than your average blog on personal finance. The website is actually an online community, with a number of bloggers sharing their knowledge around the central topic of living large on a small budget. Collectively, the authors share tips and advice on budgeting, real estate, saving, debt reduction, investing, retirement planning, and other financial topics.
Founded in 2006, Wise Bread was a shared idea among the three founders, Will Chen, Lyn Truong, and Gregory Go. Together, they built the website as a way to help others through community blogging while generating compensation for professional bloggers. The portal is relatively easy to navigate and allows readers ready access to new and top-performing articles. Wise Bread receives monetization in several ways, including affiliate marketing, advertising, and credit card offers.
13. Marriage, Kids And Money

As you have probably noticed, many personal finance blogs are geared towards families. That’s because financial status can have a profound effect on family life, whether negative or positive. Marriage, Kids, And Money was created with this reality in mind. The blog was founded by Andy Hill, who leans on his own family story (becoming financially independent while being married with two kids) to share tips and advice. The site content is accompanied by a highly-rated podcast and YouTube channel, making this blog one of the most impactful of its kind.
Marriage, Kids, And Money covers a variety of topics, including family financial independence, building generational wealth, home ownership, fintech, and more. Since its launch in 2016, the blog has been featured in publications such as CNBC, NBC, and Kiplinger.
14. Maggie Germano

Maggie Germano is a certified instructor in financial education, as well as a financial coach for women. Her immense knowledge on the topic is evident in the content of the website. According to Germano, she wants to help women break the taboo of discussing financial topics such as debt, money goals, and salary.
At the same time, the Maggie Germano blog goes deep on topics like balancing the budget, saving, debt reduction, financial abuse, planning for a family, and finding ways to enjoy life without breaking the bank. In addition to creating articles, the blog owner helps women through speaking engagements, workshops, and personal coaching. Visitors will find that the blog employs a simple layout, which entices readers to dive in.
15. Budgets Are Sexy

Just by looking at the name, it is not hard to figure out what area of personal finance this blog specializes in. Run by blogger and money coach, J. Money, the content here focuses on the idea of budgeting one’s way to financial freedom. Many of the stories are told from a personal perspective and cover topics such as retirement, side hustles, saving, and of course budgeting.
The Budgets Are Sexy blog has a minimalist aesthetic and uses WordPress technology. It has attracted over 30 million visitors over the years, with more than 3,000 articles published. The brand has also won numerous awards over the years and received many features in popular publications. Monetization sources include merch, partnerships, and display advertising.
16. The Penny Hoarder

The Penny Hoarder has grown into more than a personal finance blog. In fact, the platform has been ranked as the fastest-growing private media company by The Inc. 500/5000 and boasts monthly readership in excess of 12 million.
The Penny Hoarder was founded in 2010 by Kyle Taylor and provides content on a variety of financial topics, including debt management, retirement planning, banking, taxes, investing, and general money management tips. In addition to detailed and well-researched content, The Penny Hoarder also offers a number of free resources to readers, including online courses.
17. Rich and Regular

As with many personal finance blogs, the idea for Rich & Regular was inspired by the overcoming of debt or other economic challenges. In this case, married couple Julien and Kiersten, launched this blog after paying off $200,000 in debt and increasing their net worth in the process.
That was in 2017, and they set out to help people feel comfortable talking about money. Since then, they have shared their experiences on the topics of investing, budgeting, real estate, and credit management. The Rich & Regular blog has grown to become a successful online community, bolstered by a podcast and YouTube presence. Its popularity has led to a number of brand partnerships and books. There are several avenues of monetization at work on the site, including advertising.
18. The Frugal Farmer

For The Frugal Farmer blog, its message is based on achieving financial independence through a simple, frugal life. The website was founded in 2013, created by the couple Rick and Laurie. The two set out on a journey to become debt free by becoming more self-sufficient and spending less. While the blog has drawn the eyes of tens of thousands of people, and won a PLUTUS Award, they make it clear through a disclaimer that they are not financial advisors.
More and more people have followed the couple’s story over the years as they have managed to achieve their goals. To that end, the blog contains plenty of content on budgeting, saving, debt reduction, and finding ways to save money on everyday expenses. The Frugal Farmer has further broadened its scope, and also talks about the areas of homesteading and preparedness. The blog also shares ideas on how to make money from blogging, and is monetized in several ways, including affiliate marketing.
19. Cash Cow Couple

An actual couple runs the Cash Cow Couple blog. Although not recently updated, the content includes a number of timeless posts that can be of value to anyone trying to find tips and advice on money management and frugality. The topics covered include budgeting, financial planning, investing, saving, etc.
Cash Cow Couple is a rather simple website, allowing readers to focus on the written content. It is built with WordPress and receives monetization through affiliate links and advertising.
20. Good Financial Cents

Jeff Rose draws on his vast knowledge and experience as a Certified Financial Planner to deliver stunning personal finance advice and tips through this blog. He set up Good Financial Cents in 2008, which has since attracted millions of readers, many of whom have benefited from the content shared. Jeff works with a small team of contributing writers to deliver well-researched, financial information that has been widely referenced and featured in major publications such as Wall Street Journal and Fox Business.
Good Financial Cents publishes content on making and managing money, retirement planning, insurance, taxes, banking, and other related financial topics. Jeff has also authored a book and runs a YouTube channel in support of the content on Good Financial Cents. The money blog runs on WordPress and is neatly laid out.
21. The College Investor

As the name suggests, The College Investor is a website that is geared towards college students, especially those faced with paying off student loans. According to its “About” page, the blog’s mission is to help students escape student loan debt, so that they can “start building real wealth for the future.”
The College Investor has been in existence since 2009, providing guides, tutorials, and reviews. Its Founder is Robert Farrington, who sports the titles Student Loan Expert and Millennial Money Expert. The blog has grown into a well-known brand, pulling millions of readers per month and having a team of personal finance experts on staff.
In tandem with overcoming student loan debt, The College Investor gives tips and advice on how young adults can start building wealth. Some of the main topics include budgeting, saving, investing, and navigating the challenges of student loans. Like most of the blogs on this list, The College Investor blog runs on WordPress. Its main means of monetization are advertising and affiliate marketing.
22. Money Under 30

Money Under 30 is another independent blog that came about from a personal finance experience. It was started back in 2006 by David Weliver, who thought it was a good idea to share his experience after clearing $80,000 worth of debt in three years.
17 years on, Money Under 30 has become a leading source of personal finance information and resources for millennials and young adults. There are tons of articles on everything, from getting out of debt and refinancing student loans to budgeting and investing. Money Under 30 offers a lot of free resources, but makes money through affiliate marketing and partnerships with financial institutions.
23. Money Smart Latina

This blog is actually based on the story of Athena Valentine, who overcame a number of life challenges to achieve financial success. Valentine shares articles on tons of financial topics, many of which are geared towards helping people in the Latino community. Financial hacks, debt management, mental health, and budgeting are among the topics covered.
Money Smart Latina has been around since 2017 and has published more than 100 articles. At the same time, Valentine has passed on her knowledge to over 200 students. The blogger has received recognition for her content and work with young people, receiving features in many major publications such as New York Times, CNBC, and Yahoo Finance. Money Smart Latina is another personal finance blog that is built with WordPress.
24. Just Start Investing

Just Start Investing is a personal finance blog that is concerned with demystifying the world of investing. The blog is run by a blogger called Paul and a small team of financial experts. Much of the content includes information and tips on accessing various investment instruments, banking, credit cards, budgeting, and even navigating the crypto market.
With its well-researched and in-depth content, Just Start Investing has developed a strong following. Features in several major publications, including Forbes, MSN Money, and US News have helped to further boost the website’s popularity. The blog is mainly monetized through affiliate partnerships and shares a number of related resources with readers.
25. Clever Girl Finance

Clever Girl Finance is an online resource that focuses on helping women make better financial decisions that will lead to more wealth and less debt. It is described as one of the most prominent platforms in the U.S. that is dedicated to sharing financial education specifically for women. Founded by Bola Sokunbi, a Certified Financial Education Instructor, the website has regularly been voted among the best personal finance resources for women.
One of the things that sets apart Clever Girl Finance from its peers is the high number of free resources available to readers, including one-on-one mentorship, audio and video content, online courses, and detailed articles. The website has also spawned a supportive community of women. Topics covered include budgeting, side hustling, eliminating debt, estate planning, investing, and much more. Clever Girl Finance makes money through partnerships, as well as an online store.
Should You Create a Lifestyle Blog?
There are tons of personal finance blogs around, making it difficult for someone new to the field to understand what kind of content is impactful and what is not. The examples above are meant to provide different perspectives, so you can better understand how to create content on the topic that will resonate with your audience.