Ezoic
Review
Ezoic was founded in 2010 by Dwayne Lafleur. Lafleur, the former CEO of the largest exclusive Facebook ad network, Cubics, started Ezoic with the aim of democratizing the web by providing individual publishers the same testing and optimization resources that big publishers and technology companies had access to.
Ezoic introduced the world’s first end-to-end platform to simplify website optimization. Their technology uses machine learning to adaptively test different combinations of website layouts, advertisements, and content to find the most effective strategies to maximize user engagement and revenue.
Ezoic Application Overview
Learn how to apply to become an Ezoic publisher and more about the application requirements.
Ezoic Articles
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- Ease of Monetization
- RPMs / Earnings
- Quality of Advertisements
- Publisher Tools
- Publisher Support
Platform Details
Name: Ezoic
Date Founded: 2003
Website: Ezoic.com
Ezoic was founded in 2010 by Dwayne Lafleur. Lafleur, the former CEO of the largest exclusive Facebook ad network, Cubics, started Ezoic with the aim of democratizing the web by providing individual publishers the same testing and optimization resources that big publishers and technology companies had access to.
Ezoic FAQs
This section contains answers to some of the most frequently asked questions about Ezoic.
What is Ezoic?
Ezoic is a U.S.-based technology company that specializes in automated website testing and optimization. The company’s platform leverages artificial intelligence (AI) and machine learning to help digital publishers improve their website’s performance and increase ad revenue.
Here are some of the key features and offerings of Ezoic:
Ad Testing and Optimization: Ezoic’s platform allows publishers to automatically test different ad placements, sizes, and types throughout their website. The AI learns from user interactions and adjusts the ad configurations in real time to optimize for user experience and ad revenue.
Layout Testing: In addition to ad testing, Ezoic also offers layout testing. This feature allows publishers to automatically test different website layouts to find the one that provides the best balance of user engagement and ad revenue.
Site Speed Accelerator: Recognizing the importance of page load speed for both user experience and SEO, Ezoic offers a tool that automatically optimizes a website’s speed.
Content Insights: Ezoic provides insights on how different aspects of a website’s content affect user engagement and revenue.
Who created / owns Ezoic?
Ezoic was founded by Dwayne Lafleur. Before Ezoic, Lafleur was the CEO of Cubics, which was known as the largest exclusive Facebook ad network before it was sold to Adknowledge in 2007.
What are some of the drawbacks of Ezoic?
While Ezoic offers small publishers a chanced to monetize their sites, there are many drawbacks and criticisms aginst Ezoic as well.
