Ezoic is a U.S.-based technology company that specializes in automated website testing and optimization. The company’s platform leverages artificial intelligence (AI) and machine learning to help digital publishers improve their website’s performance and increase ad revenue.
Here are some of the key features and offerings of Ezoic:
Ad Testing and Optimization: Ezoic’s platform allows publishers to automatically test different ad placements, sizes, and types throughout their website. The AI learns from user interactions and adjusts the ad configurations in real time to optimize for user experience and ad revenue.
Layout Testing: In addition to ad testing, Ezoic also offers layout testing. This feature allows publishers to automatically test different website layouts to find the one that provides the best balance of user engagement and ad revenue.
Site Speed Accelerator: Recognizing the importance of page load speed for both user experience and SEO, Ezoic offers a tool that automatically optimizes a website’s speed.
Content Insights: Ezoic provides insights on how different aspects of a website’s content affect user engagement and revenue.