Mediavine requires all sites sold to reapply. Even if a site was previously running ads using Mediavine. One of the most common issues site owners encounter when selling a Mediavine blog is there traffic has fallen below the required 50,000 sessions per month.
Mediavine will typically allow sites to remain in their ad network, under the original owner, should the traffic drop below this threshold. However, if sold, the site will either need to be sold to someone with an existing site in Mediavine Pro or Mediavine Premiere (allowing them on onboard additional sites at a lower threshold) or the site can be transferred to a new owner, and will no longer be part of the Mediavine ad network.
Understandably, this puts buyers who are not a Pro or Premiere publisher, in a tough spot, since the site will need to find a new ad network (or they will need to work to increase the traffic in the hopes of the site getting re-accepted into Mediavine).
This also makes these lower traffic Mediavine sites harder to sell, since fewer buyers want to take this risk.
We’ve worked with sellers before and have been able to facilitate the purchase of Mediavine sites below the required traffic threshold and we also are open to purchasing these types of sites.