Google AdSense
Review
Google AdSense was introduced in March 2003, as part of Google’s advertising network, which allows website owners to earn money by displaying ads on their sites. AdSense brought in approximately 15 percent of all of Google’s revenues by early 2005. By 2021, more than 38 million websites were using AdSense. AdSense is popular in large part because it makes the process of monetizing a website with display ads relatively simple.
AdSense Application Overview
Learn how to apply to become a Google Adsense publisher and more about the application requirements.
AdSense Articles
Read our collection of articles covering AdSense topics such as RPMs, application requirements, and more!
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- Ease of Monetization
- RPMs / Earnings
- Quality of Advertisements
- Publisher Tools
- Publisher Support
Platform Details
Name: AdSense
Date Founded: 2003
Website: adsense.google.com
Google launched its AdSense program, originally named “Content targeting advertising” in March 2003. The AdSense name was originally used by Applied Semantics, a competitive offering to AdSense. Paul Buchheit, the founder of Gmail, had the idea to run ads within Google’s e-mail service. But he and others say it was Susan Wojcicki, with the backing of Sergey Brin, who organized the team that adapted that idea into the enormously successful product it is known as today.
Google AdSense FAQs
This section contains answers to some of the most frequently asked questions about Google AdSense.
What is AdSense?
Google AdSense is a program run by Google that allows website owners and bloggers to display ads on their sites and earn money from clicks on those ads. The ads displayed on a site through AdSense are generated by Google’s advertising network, which includes a variety of advertisers and campaigns. The program uses an auction-based system to determine which ads are displayed on a given website and how much the website owner will earn for each click. The amount earned can vary widely depending on a number of factors, including the relevance of the ads to the content on the website, the location and demographics of the users visiting the site, and the competition among advertisers for ad space on the site.
Who Founded AdSense? When was it Founded?
Google launched its AdSense program, originally named “Content targeting advertising” in March 2003. The AdSense name was originally used by Applied Semantics, a competitive offering to AdSense. Paul Buchheit, the founder of Gmail, had the idea to run ads within Google’s e-mail service. But he and others say it was Susan Wojcicki, with the backing of Sergey Brin, who organized the team that adapted that idea into the enormously successful product it is known as today.
What is the average RPM for sites using AdSense?
The average RPM (Revenue per Mille) for Google AdSense can vary widely depending on a number of factors, including the niche or industry of the website, the location and demographics of the visitors, the format and placement of the ads, and the competition among advertisers for ad space on the site.
Typically, websites in highly competitive industries, such as finance or travel, can have higher RPMs than websites in less competitive industries. The RPM can also be influenced by factors such as the type of ads displayed (text, display, or video ads), the size and placement of the ads, and the quality and relevance of the content on the site.
As a rough estimate, the average RPM for AdSense can range from a few dollars to over $50, depending on the site.
However, compared to premium ad networks like Mediavine or AdThrive, AdSense ads tend to have significantly lower RPMs.
Useful Google AdSense Articles
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