The average RPM (Revenue per Mille) for Google AdSense can vary widely depending on a number of factors, including the niche or industry of the website, the location and demographics of the visitors, the format and placement of the ads, and the competition among advertisers for ad space on the site.
Typically, websites in highly competitive industries, such as finance or travel, can have higher RPMs than websites in less competitive industries. The RPM can also be influenced by factors such as the type of ads displayed (text, display, or video ads), the size and placement of the ads, and the quality and relevance of the content on the site.
As a rough estimate, the average RPM for AdSense can range from a few dollars to over $50, depending on the site.
However, compared to premium ad networks like Mediavine or AdThrive, AdSense ads tend to have significantly lower RPMs.