Display Ad Traffic Requirements
Written by Casey Botticello
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Display advertising is a popular way for website owners and bloggers to monetize their content. However, not all display ad networks are created equal. Each network has its own set of traffic requirements that must be met before a website can be accepted into their program.
Understanding the traffic requirements for each display ad network is crucial for website owners and bloggers who want to optimize their blog RPM.
By meeting these requirements, they can gain access to higher paying ads and potentially earn a higher revenue share from their blog.
Display Ad Networks & Their Traffic Requirements
1. Mediavine Traffic Requirements
Mediavine is a full-service ad management network that offers a variety of ad solutions, including display ads, video ads, and sponsored content. To join Mediavine’s ad network, publishers must meet certain traffic and content quality standards.
Minimum Traffic Threshold
If you are a publisher with an existing site in either Mediavine Pro or Mediavine Premiere, you are typically allowed to add a second site once it reaches 25,000 monthly sessions.
2. Raptive (AdThrive) Traffic Requirements
Raptive (formerly AdThrive) is a display ad network that offers publishers the opportunity to monetize their website traffic. However, Raptive has strict traffic requirements that publishers must meet before they can join the network.
Minimum Traffic Threshold
Raptive requires publishers to have a minimum of 100,000 pageviews per month to be eligible for its ad network.
If you are a publisher with an existing Raptive site, you can add a second site once it reaches 30,000 pageviews per month.
3. Monumetric Traffic Requirements
Monumetric is a managed ad platform that offers a revenue share program to publishers. The company claims to offer a higher revenue share than other ad networks, which can be attractive to publishers looking to maximize their earnings.
Minimum Traffic Threshold
Monumetric requires publishers to have a minimum of 10,000 pageviews per month to be eligible for its ad network.
4. SHE Media Traffic Requirements
SHE Media is a popular ad network that focuses on women’s lifestyle content. It offers a revenue share of 60% to the publisher and 40% to the network. This revenue share is slightly lower than some of its competitors, such as AdThrive and Mediavine, which offer a 70% revenue share to publishers.
Minimum Traffic Threshold
SHE Media requires publishers to have a minimum of 20,000 pageviews per month to be eligible for its ad network.
5. Media.net Traffic Requirements
Media.net is a contextual ad network that provides display ads for publishers. Publishers can earn revenue by displaying these ads on their websites. However, to join Media.net, publishers must meet certain traffic requirements and follow content restrictions.
Minimum Traffic Threshold
Media.net requires publishers to have a minimum of 10,000 pageviews per month to be eligible for its ad network.
6. Ezoic Traffic Requirements
Ezoic is an AI-based ad mediation platform that offers fair and transparent revenue share to publishers. The platform boasts of a unique ad testing technology that optimizes ad placement, size, and type to increase ad revenue for publishers. Ezoic offers a 90% revenue share to publishers, which is higher than most other ad networks.
Minimum Traffic Threshold
Ezoic does not have a minimum traffic require for publishers.
7. AdSense Traffic Requirements
AdSense is one of the most popular ad networks, and it offers a revenue share to publishers who display ads on their websites. AdSense offers a 68% revenue share to most of their publishers.
Minimum Traffic Threshold
AdSense does not have a minimum traffic require for publishers.
Conclusion
When it comes to choosing the best display ad network, there are several factors to consider. Mediavine, Raptive, Ezoic, Monumetric, SHE Media, Media.net, and AdSense are all popular options, each with its own pros and cons.
Ultimately, if you can get your blog approved for Mediavine or Raptive (meaning you have high enough traffic), I’d suggest picking one of these two networks.
I have sites on both and they work fantastic! However, it can take a while to reach these levels, which is why I included some of the other options available for smaller bloggers.
