Monumetric, formerly known as The Blogger Network, is an advertising technology company that specializes in dynamic ad operations and revenue optimization. Their mission is to empower publishers (bloggers, website owners, etc.) by offering a range of advertising solutions that aim to increase revenue and enhance user experience.
The company was founded by bloggers and designed with the needs of bloggers in mind. However, the specifics about the founders’ identities and the exact year of founding aren’t readily available in the dataset I was trained on.
Monumetric utilizes a technology platform called Propel, which uses a dynamic algorithm to determine the best ad to show at any given time, based on factors like the viewer’s location, the device they’re using, and the current market rates for different types of ads.