Have a Properly-Designed Website
The AdSense team manually evaluates your website for the program, and they can’t do that unless you have a well-designed and easy-to-navigate website.
The activation page on Google’s website states that if your website is “under construction, doesn’t load, or is difficult to navigate”, their team won’t be able to verify your content.
If they can’t do that, you won’t be able to have your account approved or fully activated.
AdSense lists proper website design and navigation as one of the three main things that applicants to the program fail on in terms of website content. Make sure you get this one right, and you’ll be ahead of the crowd!
Have the Important Pages on Your Website
By having the typical important pages on your website, you do three things:
1. You can show Google’s AdSense team that you are a responsible website owner. You are providing users of your website all the information they need to engage with the website and, if necessary, make a complaint about it.
2. You can prove to Google that you actually own the website. Having your contact details on the website is pretty concrete proof that you do in fact own it
3. You improve the design of your website! These pages will typically come under some kind of navigation bar or header, so you’ll be forced to set up a good navigation menu from the get go.
The list of important pages for any website typically includes:
- About Us
- Contact Pages.
Be sure to have at least these pages on your website to ensure that you’re not only providing visitors to your site with information they need, but also to pass the Google AdSense application checks.
Have Original, High-Quality Content
This is another point that Google’s AdSense team says a lot of website owners fail on in their application.
Advertisers don’t want to place their material on a site that just plagiarizes from others, or aggregates information across several other websites.
However, that’s not the only thing you want to watch out for in terms of original content! Original content also means that you can’t replicate content across your own website’s pages.
Don’t make several pages that say the same thing, or are bulked up by repeating information on other pages.
For example, if you have a website about trains, don’t make several pages talking about the difference between a diesel train and an electric train. Only do this on a page where it’s relevant (eg, “A Beginner’s Guide To Train Power”).
“High-quality” can be hard to define. However, as a general rule: If you whipped up your website in half an hour over dinner while watching TV, it could probably use a bit more effort.
If you believe that you’ve put in a lot of work to your website and that it offers something unique to your readers, then you’ll likely pass this part of the eligibility criteria.
Verify Website Ownership
Google needs to know that you own the website, as otherwise they can’t verify your account.
Google Search Console
Google Search Console allows one method to prove that you own a website.
If you enter the domain name, it will suggest a verification method, often involving the uploading of a provided HTML file.
If you do this, it will automatically verify that the account you’re signed in with owns the supplied webpage.
If you’re already using Google Analytics, you can verify your ownership with a Google Analytics tracking code. For more information, see this article.
You can also use this method if you add a Google Analytics tracking code to the website first.
Don’t Use Copyrighted Images
Using copyrighted images can lead to copyright claims on your website by the copyright holder. These will cause your AdSense account to be paused or deactivated until they are resolved.
Of course, if you own the copyright to the images, you can go right ahead and use them!
You might need to be prepared to prove to the AdSense team that you do own the copyright, however.
The AdSense team gets a lot of applications every day, and they can’t review them all at once.
Although applications can come back as quickly as a few days’ time, many take longer, and applications can take up to four weeks to be processed.
Don’t panic if you haven’t heard anything back after a week! The AdSense team will tell you the outcome of your application whether or not you have been approved.