This AdThrive review will highlight how AdThrive maintains its status by striving to meet its advertisers’ objectives without compromising on its publishers’ individual goals and ambitions. What sets one of the best ad networks for bloggers apart from its competitors is based on two aspects:
- The display ad network focuses almost exclusively on the profitable lifestyle segment, demanding original content related to food, travel, home, and parenting.
- They are committed to paying their publishers top revenue and will even make up the difference if they can’t guarantee a 20% uptick in earnings.
Applying to AdThrive is no easy task, but we’ll get to that later. Before we do, let’s see how the network works for their publishers once they’re on board.
Once you’ve applied and, hopefully, been accepted, the network gets to work making sure that your site displays only the best, most relevant ads to your audience and that you’re making top dollar in the process.
AdThrive’s onboarding process is simple. However, onboarding can take a couple of weeks before getting ads onto your site, especially if this is your first time working with the network.
You’ll need to sync your Google Analytics to allow them to monitor your site’s performance, and they will ask for your payment details before setting you up with everything you need.
AdThrive takes care of all the technicalities and details for you, so you can focus on churning out world-class content to your throngs of fans. Once those ads are up and running, you can expect to start earning some good money soon.
Placing Your Ads
Publishers must place a minimum of three ads on both mobile and desktop site versions. You will receive a customized ad layout optimized to suit your site, offering your audience the best possible user experience while maximizing your earning potential.
AdThrive considers the following when customizing your ad placement:
- Site structure – Placement must avoid conflicting with the layout and flow of your site.
- Viewability – How easily readers can see different ad placements
- Your ad preferences – Your thoughts and input on where you’d like the ads placed, in line with potential future website updates
- Traffic – The effect that an ad may have on traffic to your site, bounce rates, and session times
Once completed, any final placement edits can happen using HTML and CSS selectors. AdThrive will continue to monitor your site’s ad performance and update you if they see opportunities for improvement. Similarly, if you’d like to add, remove or tweak your ad layout, you can simply reach out to the network via your dashboard or through a direct support ticket.
AdThrive’s service contract details everything you need to know. This includes information related to setup, cancellation (which comes with a 30-day notice period), and, of course, how they’ll pay you.
AdThrive takes 25% of your site’s ad revenue, meaning that you’ll still take home the lion’s share (75%) of the money advertisers pay to the network. While $1 for every four earned sounds like a lot, it’s still better than AdSense’s 32% take, and the higher RPMs on AdThrive easily make things worthwhile.
Here’s a quickfire overview of how much it’ll cost you to stay with AdThrive:
- Net-45 payment schedule: You’ll be paid 45 days after the end of the invoice month
- Payment system: Tipalti automated payment solution
- Minimum Payment threshold: $25 (for wire transfers, $100)
- Currency conversion fees: 2.5% for all non-USD payments
AdThrive can pay publishers through a variety of payment options. These include:
- Local bank transfer (eCheck)
- Direct deposit (for US publishers only)
- Paper check
- Wire transfers
AdThrive is renowned for its excellent reliability in getting their publishers paid quickly and easily.