In 2021, digital advertising accounted for $189 billion, up more than $50 billion or 35% in a single year. This boom has been driven, in part, by a surge of new creators entering the market, building huge followings, and weaving complex digital communities. This presents gilded opportunities for content creators and bloggers to monetize their efforts through the best display ad networks like never before.
As two of the leading full-service ad management networks online, Mediavine and AdThrive are helping publishers transform their online presence into lucrative income drivers. They’re connecting them with businesses and advertisers and offering scalable revenue opportunities in exchange for advertising space on their blogs, websites, social media channels, and apps.
Now, ad management networks are perfecting the art of online advertising, improving the audience ad experience while putting the right content in front of the right audiences – and Mediavine and AdThrive are leading the way.
Since 2004, Mediavine has been helping bloggers and creators build sustainable businesses by offering its almost 10,000 publishers full-service ad management options, boasting top-class display ad optimization, sponsored influencer marketing, and video monetization. Their ‘publisher-first’ approach and extensive market reach – over 120 million customers – means that publishers enjoy a wide range of services, features, and, of course, earning potential not seen by many others.
Mediavine claims that their obsession with site speed gives publishers a killer competitive advantage, arguing that their 200% quicker ad load time is the best there is. Especially popular among lifestyle niche content markets like food blogging and travel, Mediavine is renowned as one of the highest-earning networks out there.
The AdThrive Story
AdThrive has only been around since 2013 but has made a name for itself as a bespoke ad network service, highly rated by bloggers and creators looking for higher RPMs and excellent customer support. With 5,000 publishers already on board, AdThrive, well, thrives on the unique visitors front, boasting around 180 million monthly views.
AdThrive is massively popular among food blogs and websites, with the Pinch of Yum food blog, for example, using their service. But AdThrive are careful about whom they select, and their pickiness here is because they’re committed to values that improve the internet by publishing on sites that tell good stories or help people. While their preferred niches are similar to Mediavine’s, they’re a little more selective.