Setting up an Ezoic account is quick and mostly painless and does not require users to have any technical skills or experience. The process involves these three steps:
- Create account: You can visit the Ezoic website and sign up for a 30-day free trial. No credit card is needed and you won’t be asked to join a contract. If your website has traffic of below 10,000 page views per month, you will automatically be referred to their “Access Now” program. Sites with 10,000 page views or more will be able to access advanced features. After selecting one, you will be asked to provide details such as website name and email address in order to create your account.
- Website integration: Once you have created your account, the next step is to integrate your website with the Ezoic platform. There are three different integration options available: switching your website nameservers over to Ezoic, giving Ezoic access to your Cloudflare account (if using Cloudflare), or installing the associated WordPress plugin. While the integration process for all three is relatively easy to follow, Ezoic does offer live, 24-hour customer support every day to help with any issue users might encounter.
- Customize features: Depending on which Ezoic program you are set up on, you will get access to some or all features. Either way, you will be able to configure all the possible settings available to you in order to get the best results. In addition, you can try out the advanced testing features to test out different kinds of ads on your website and collect results for comparison.
Top Ezoic Features
Ezoic offers a range of features that you can use to boost your website’s earning power. Below are the main ones to look out for:
Content performance metrics using big data
When you sign up for Ezoic, its machine learning technology will scan your website and measure the performance of your content based on several categories. Specifically, the service uses big data analytics to analyze and measure things like which pages are top performing, what content categories are the most popular, best performing articles by word count, and which authors get the best results (if you have multiple authors). Based on the findings, you will get a solid idea on how to optimize your content strategy accordingly and simultaneously improve your chances to earn more revenue.
Ad testing tool
One of the most useful features on Ezoic, the ad testing tool allows you to balance ad placement with user experience. It uses artificial intelligence to try out hundreds, thousands, or even millions of ad combinations. The test parameters can be based on the location, device, browser, time of day, traffic source, and even screen size of your website audience members.
The Ezoic ad tester will change ad orientation, size, color, etc. across various ad networks. In the end, its goal is to deliver the most optimal ad experience for more clicks and revenues. To get the most out of the Ezoic ad testing tool, you can use the associated Chrome browser extension to place and configure ads on different pages of your website.
With the emphasis on improving user experience, Ezoic offers a unique resource called Leap which automatically optimizes website performance. The tool is based on Google’s Core Web Vitals system, which includes website speed and user experience as ranking factors. Leap pays attention to the main pillars of Core Web Vitals – Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and First Input Delay (FID) – to ensure you end up with a website that is fast and delivers the best browsing experience for your visitors.
Website layout tester
Another feature that is geared towards helping users deliver the best experience for their website visitors is Ezoic’s website layout tester. The tool literally allows you to try out a variety of website layouts from its themes library. It also enables playing around with different website elements and sections, as well as mobile configurations. You can then choose the layout that promises the best of both worlds in terms of excellent user experience and revenue earning potential.
If you have accounts with other ad networks such as Google AdSense or Media.net, the Mediation app will connect them to your Ezoic program. At the same time, it will scan all the networks to find the best-performing ads and display them on your website in a bid to maximize ad revenues.
Ezoic video player
Video content is an increasingly essential component for publishers who are looking to boost traffic and increase advertising revenues. With that in mind, Ezoic offers a video player tool that you can use to host your own video content. The resource also comes with built-in monetization, so you can turn your video content into earnings.