There are many ad networks out there catering to different markets and publishers. Some are all about volume, allowing anyone to advertise with them or join their programs. These networks, however, often pay lower commissions.
Others are premium networks with strict application requirements and selective, high-paying clients. These premier programs are where you want to end up, earning impressive RPMs for your advertising efforts and making a big difference in how tiers affect display ad income.
Where traffic fits in
Ad network tiers are used to understand which publishers would be the best fit for their advertising clients. More specifically, they want to know where those publishers’ traffic comes from – and how much of it their websites and blogs receive. For this, they list different requirements, including ad network traffic thresholds and where your traffic comes from.
When applying to join an ad network, you will first need to prove:
1. How many impressions, page views, or sessions your site receives, on average, every month.
2. And where that traffic originates from, as well as how it reaches your blog.
Ad networks use this data to decide whether or not to admit you to their programs based on their clients’ needs. You’ll likely need to have software running that records and measures your blog’s performance – usually Google Analytics.
Ad network traffic thresholds
Ad networks require sites and blogs to have a minimum number of visits or views before admitting you to their program. These thresholds vary between different networks, and some have no thresholds at all.
These thresholds are measured as monthly averages and should be stable in order to be considered for a program. Here are some examples of what these ad network traffic thresholds are for some of the most well-known ad networks: (Note – these thresholds may change).
- Google AdSense – No minimum traffic requirement
- Monumetric – 10,000 page views per month for their lowest-tier program
- Ezoic – 10,000 monthly page views minimum traffic requirement
- Mediavine – Between 60,000 and 80,000 page views per month (50,000 sessions, to be exact)
- AdThrive – 100,000 monthly page views
As you can see, some networks have no thresholds, while some require high traffic activity before considering you. But it’s not all about how much traffic your site receives – where it comes from and how it reaches you matters too. This is where understanding what are Tier 1 ad countries comes in.
Ad networks want lots of traffic to see their ads. But they also want relevant traffic – traffic that plays a big role in how tiers affect display ad income. To do this, networks will review:
- Traffic type – Whether most of your traffic arrives in the form of desirable organic traffic or if it is being driven from other (non-organic) sources.
- Niches & market access – Is your traffic niche specific? In other words, are most of your visitors easily quantifiable as “profitable” and thus more likely to convert?
To get a better picture of your traffic origins, ad networks will look at where your traffic arrives from.
- Country – This is a crucial metric for ad networks. If most of your traffic originates in a Tier 1 nation, you’re a much more attractive publishing prospect.
Most applicants to various ad network programs will need to have metric monitoring tools installed, like Google Analytics, allowing them to access standard traffic measuring methods and specifications.