4. Pay Attention to SEO
As you probably already know, SEO stands for search engine optimization, and refers to how search engines present your content to people who use them to get information. For example, if someone goes to Google and types in “best desktop computers,” the search engine will look for content that provides the most relevant answers to that query – based on specific algorithms – and show it to them. Of course, the article or webpage with the most suitable content relating to the keywords will be shown at the top of the search results. And that’s what SEO is all about.
This might seem a bit technical for the average blogger who just wants to create blog posts and has little knowledge about what goes on in the backend. However, the main thing to remember when thinking about SEO is to craft high-quality content people will be interested in reading. Also, coming up with great headlines as mentioned earlier helps with SEO. In addition, there are increasing numbers of tools and resources that simplify SEO and how to implement it in your content marketing strategies.
Bloggers using WordPress, for example, can install the Yoast plugin, which helps with making blog posts SEO-friendly. There are also many tools and tutorials that helps with understanding and practicing SEO, including finding suitable long-tailed keywords to target.