4. Classified Advertisements
Classified ads are an increasingly popular way for newsletter creators to monetize their newsletters. Classified ads are a hybrid between sponsored content and display ads.
Advertisers pay to be listed in a section of your newsletter (usually labeled “classified ads”). Unlike display ads, classified ads are hand picked by the newsletter creator and are usually highly relevant services or products to the readers of the newsletter.
And unlike sponsored content, they tend to make their sales pitch in a short sentence or two (not a post written by the newsletter creator, which is typically written as an endorsement. The other advantage of classified ads is that the newsletter creator can hand pick the acceptable ad content, making the classified ads a value add for readers.
A good example of a newsletter monetizing through classified ads is Josh Spector’s newsletter (and related online community and products), For The Interested. For The Interested is a newsletter that explores ways creators can produce, promote, and profit from their creations.
The classified ads in For The Interested are a great example because the content being advertised is all highly relevant to the topics discussed in its newsletter (creating your own digital products, increasing your productivity using social media and other digital tools, writing, etc.).