The Ultimate List of Newsletter Directories
Written by Casey Botticello
If you’re a content creator who is building their newsletter, growing your audience and expanding your subscriber base is likely one of the biggest challenges you face. Newsletter directories are databases for readers to find newsletters in the topics that interest them most. They are also an ideal way to efficiently promote your newsletter. This article will provide an comprehensive list of newsletter directories and aggregators.
Marketing Your Newsletter
Small niche communities (Subreddits, Facebook Groups, Indie Hackers, etc.) are the typical starting point for creators looking to expand their newsletter beyond their existing audience.
Newsletter creators contribute useful and relevant content to these communities, typically showcasing their insight and expertise, as a way of generating new subscribers for their own newsletter.
But if you want to reach a wider audience, submitting your newsletter to directories and aggregators is one of the most efficient strategies.
Directories serve as databases for readers to find newsletters in the topics that interest them most. Newsletter aggregators can also be useful. Aggregators enable readers to consume newsletter content, from a variety of news sources, in one place.
There are three primary benefits to newsletter directories:
1. Increased Reach and Discoverability: Newsletter aggregators only succeed if they can demonstrate that they have the ability to increase views, sign-ups, or improve traffic quality of the newsletters they feature.
Many directories will collect email lists of potential readers or promote your newsletter on social media. This increases your overall reach and discoverability as a content creator.
2. Backlinks, SEO, and Authority. Newsletters are often times poorly optimized and generate little organic search traffic. One key reason is that newsletters (in their early stages) often struggle to get backlinks from high domain authority sites.
Newsletter aggregator help solve this problem by creating a high value site of their own, and by featuring your newsletter, pass along link equity. Link equity, over time, will lead to better SEO for your newsletter, individual posts from your newsletter, and organic search traffic leading to your newsletter.
3. Passive Growth. One of significant benefits of submitting your newsletter to a directory is the passive growth in subscribers that you’ll receive. Submit your newsletter once to a newsletter directory, and you’ll get passive subscriber growth forever.
So whether you are looking for increased traffic, new newsletter subscribers, or even to reach advertisers or potential partners, read on to find our list of the best newsletter directors for content creators.
The Best Newsletter Directories for Writers
3. Newsletters.co
Explore over 500 newsletters to find ones based on the topics you love. Don’t miss new listings, subscribe for weekly updates.
6. Letterstack
In 2020, there was a noticeable pivot towards newsletters in response to the pandemic and desire to connect more directly with people sharing the same interests. It seemed like everyone realized how simple, profitable, and fun it can be to share your ideas using the email newsletter business model. LetterStack offers curated resources to build, grow, and monetize your newsletter!
8. StackLetter
Discover amazing newsletters with ease using StackLetter!
11. Newsletter Junkies
Newsletter Junkie has put resources together to make it easy for you to discover new newsletters. Newsletter Junkie has a wide range of categories from which you can discover according to your particular interests. Ranging from art to business, cooking to design, education to lifestyle, and many more.
12. InboxStash
If you’re a newsletter creator, please add your newsletter to InboxStash. Your newsletter will quickly go into their queue for review. Submissions are normally approved within 72 hours. Once your newsletter is approved and on the site, make sure to share it with your audience so you can get upvotes. By submitting your information to InboxStash, you’re agreeing to have it included in anonymized and aggregated research.
13. Finding.email
16. Discover by Revue
Discover by Revue is a highly curated directory of over 500 personal newsletters.
17. Newsletry
24. Newsletterest
Simple RSS-style newsletter reader app to read all your favorite newsletters in one place.
Newsletterest helps you discover, subscribe, and consume great content all in one place.
Get those newsletters out of your inbox and onto your Newsletterest.
Conclusion
I hope that you found this list of the best newsletter directories, useful! While these newsletter directories are not a cure-all for operating a successful newsletter, they can certainly help content creators expand their audience and find new readers.
If you are looking for more newsletter publishing resources, check out our newsletter guide articles.
