Next, take a look at the competition and do some research on them. This is a critical blog niche validation element that will help you to identify niches that aren’t yet completely overrun by competitors. Some niches are monopolized by top bloggers, brands, and companies. These niches are very tough to break into and often not worth pursuing.
Others, however, haven’t yet been fully exploited. If you’ve got a knowledge or expertise advantage to back you up, you’re in line to do very well in these lucrative low-competition niches – if you can edge out the existing competition.
Who are you competing against?
Look at the top SERP results for your potential best niches for blogging. Are they blog posts, websites, UGC results, or big brand content? This will give you some good insight into a) the nature and type of content you’re competing against and b) the quality of the competition. The less competition, the better.
Tip – This guide on how to dominate low-competition SERPs will give you some good insight on what to do to outperform your competition on results pages.
How many real competitors are competing for top spot?
When validating a blogging niche by considering the competition, be sure to take note of the number of competitors you’re likely to face. Vary your search keywords and pay attention to any results that originate from the same domain. If you notice the same competitors over and over, it’s likely there aren’t very many of them. If there are tons, don’t stress – that means the niche is popular.
Tip – Analyze SERPs related to the niche by looking at different search results. Doing this cross-niche SERP analysis will give you a good idea of how many competitors are challenging each other in each respective niche. Check out this article featuring a list of low-competition niches you can use to get started.
How strong is the competition?
Next, go and visit some of those competing blogs to see how good they are at creating content that is level with or better than yours. Look at how well they’re doing on the SEO front, if they’re EEAT-compliant, and whether they’re posting and engaging consistently.
Tip – Try to develop an idea of competition between different niches. While there is usually a strong link between niche profitability and degrees of competition, this isn’t always the case.
If you can identify a low-competition, high-profit niche that aligns with your brand, interests, and expertise, you’re halfway there in validating a blogging niche already. Look at social media too. The bigger social media platforms used by bloggers will likely give you a good idea of whom you’re up against by providing a view of their audiences and engagement levels that Google cannot.