Once you’ve spotted those all-important signs of low-competition SERPs you want to target, it’s time to start dominating them. There are many different tactics you can use to own a SERP, including improving your SEO and creating websites dedicated to dominating it. But most bloggers can start moving in on a topic by following a few guidelines and tips.
Create Tons of Related Content
If a low-competition SERP happens to fall into your niche, you should consider churning out good amounts of content to start building some momentum in the field. Ensure your content is still of a high quality, and publish it across multiple platforms. Be careful not to let Google think you’re trying to trick them by posting in different domains.
Tip– Build up a content pipeline and stockpile and revise in line with the latest search trends.
Create Skyscraper Content
Skyscraper content is content that has been created with the sole purpose of beating out a competitor’s. This is an effective tactic for dominating a SERP and involves taking your competitor’s content, analyzing it for flaws, and then creating better, more up-to-date, relevant content. Once Google recognizes its higher value, it’ll likely rank.
Tip– Focus on beating out low-quality top results and nail your E-A-T metrics.
Pay to Play
While ads and sponsored posts don’t see as much traffic or clicks as their organic counterparts, having them at the top of a SERP can lay the foundation for your other organic results. People who notice paid results at the top of a SERP and then spot an organic one lower down are likely to click on the latter, assuming better authority.
Tip– Rank organically by boosting your domain authority and then run an ads campaign.
Look for Gaps and Own Them
Sometimes, you’ll stumble upon a unique keyword or topic with trending traffic that hasn’t even come close to being fully exploited. These little SEO nuggets are priceless and can change your SERP game. Once discovered, it is essential that you begin ranking for them by optimizing your keyword use and generating high-quality content that spotlights your expertise and authority.
Tip– Two words – Keyword research.
Try to Deliver a Content Anchor Post
Some blogs see very little SERP exposure for months before one post lands and ranks in the number 1 spot. When a single post serves as the website’s main drawcard, the site will see hordes of new visitors, allowing you to establish yourself as a topic authority. Use the post to link to other related posts, and you will begin to notice a stronger SERP presence.
Tip– Aim for SERPS whose top results are very similar to one another.
Nail Your Chances to Feature with Snippets
Getting featured on Google’s Featured Snippets is a surefire way to ensure that you get the exposure you need to help you understand how to dominate a SERP. While Google hasn’t told us explicitly how to get featured, good SEO, metadata, optimized headings, and answering questions is a big plus.
Tip– Target SERPS that don’t have snippets on them yet.