Blogging on multiple platforms and writing for different people can feel like managing a collection of businesses at once – overwhelming and stressful. While some platforms offer ‘type-and-you’re-done’ features and operability, other mediums and blogging avenues demand far more time and effort. Bloggers are spoiled for choice on where they can post their content and for whom. 

Blogging on multiple platforms is a big challenge, but it isn’t impossible. Armed with the right tools, an effective strategy, and the knowledge to ‘multi-blog’ effectively, even the most overworked content creators can find the process that works best for them. And no, we’re not talking about publishing the same blog content across different platforms all at once – anyone can do that. We’re here to look at how to create and publish original, high-quality blog content for the right people on the right platforms, and at the right time. 

In this post, you’ll find some tips and pointers that will give you the information you need to master the art of blogging on more than one platform. Whether you’re trying to get your insane workload under control or are on the verge of expanding your budding blogging empire, these tips for blogging on multiple platforms will help you do just that. 

Publishing a blog in one place is no longer enough. In fact, publishing blogs across multiple platforms is an effective way to stake your claim as a legitimate blogger, monetize your content, and grow your business. Some bloggers start off on traditional blogging platforms like Medium or Ghost before branching out, while others create their own blog websites and go from there.

But simply posting blog content to different platforms or websites won’t work if you don’t have a plan for it. Some platforms are geared towards putting your content in front of as many people as possible, while others are focused on generating revenue from your posts or boosting your reputation. With so many options available, figuring out what to post, where to post it and when is vital to your success.

Blogging on multiple platforms can provide impressive benefits and give you a competitive advantage over your fellow bloggers. Here are some of the top reasons that bloggers choose to blog across multiple platforms.

More Exposure and Traffic

Posting on more than one platform allows you to gain more exposure and access broader markets, reach new audiences and tap into different niches. If you’re running a monetized blog, you stand to earn more from higher traffic levels coming in from other sources too.

Access to More metrics

Most blogging avenues provide you with limited feedback and performance data. While the basics, like traffic, bounce rates, and engagement levels, are easy to come by on most platforms, more detailed (and valuable) information can be sourced by collating data from different sources and then analyzing it.

Improved Revenue

The standard monetized blog can take years before it becomes a viable, sustainable source of income. Blogging across multiple platforms can open the doors to myriad opportunities that, when combined, could represent a healthy income stream with massive growth potential.

Different Features

Various blogging platforms provide different levels of support and features. While some options offer the bare blogging necessities, others come with full-service options, loaded with all the blogging bells and whistles you’ll ever need. The best part? You can use them for blog content you may not even be planning on posting on the platform where you’re using them.

Hedging Your Bets

If one blogging channel fails or becomes unprofitable, you can always count on the others to keep you going. Blogging on multiple platforms covers off the risk of losing all your blogging income if something goes wrong on one of them.

While publishing blog content across different platforms provides you with a host of positives, there are some pitfalls and risks to look out for. 

Your Blog Quality Takes a Hit

There is always the chance that your original blog starts to suffer as you dedicate more time and effort to putting out content across other platforms. Creating high quality content should always be the #1 focus of content creators, so this is a major concern.

Losing Sight of Your Blogging Purpose

Different platforms open new doors for your blogging, but they can also distract you from your original blogging goals and ambitions. Try to ensure you remain focused on why you started blogging in the first place and stick to your goals. 

Blogger Burnout

Overloaded work schedules and demanding clients on multiple different platforms can overwhelm even the most experienced and capable bloggers, especially if one platform is demanding more than the others. Blogger burnout is a real risk when spreading yourself thin across multiple platforms.

Blogging platforms refer to online resources that allow you to build your own blog website. Blog sites let you publish content onto a community-based site or forum. But there are other ways to blog that don’t necessarily rely on using particular tools, methods, or platforms. Let’s take a look at the most common blogging avenues. 

Self-Hosted Blog Website

Most bloggers start by launching their own self-hosted blog website. Whether using WordPress or another site builder like Wix or Weebly to get started, the self-hosted blog is often the pride and joy of any blogger. Blog websites are the best way to monetize a blog and are often a blogger’s ‘home base.’ Self-hosted blogs are great for niche-specific posts that can be monetized with display advertising or affiliate links. 

Blog Site-Based Blogging

If you’re using a dedicated blogging site like Medium, Blogger.com, or Tumblr, you’ll know how different some of them are from one another, especially when it comes to integrations and features. These platforms are ideal for growing your audience and followership, and bloggers can use the available tools and integrations to create a wide range of blog content with different objectives.  

Writing Guest Posts for Other Bloggers

Sometimes, bloggers choose to approach other websites or bloggers and offer to write guest posts for them. This can be for a number of reasons, including getting paid to do so, offering to pay to have their blog featured on a site, in exchange for the other blogger doing the same, or to take advantage of said site or blogger’s access to a unique audience. 

Ghost-Writing

This form of blogging refers to an instance where a blogger gets paid to write content that is published under someone else’s name. Ghost-writing is a lucrative income option for talented bloggers who aren’t looking for credit and can even provide them with opportunities to partner with others over the long term. 

Every blogger has their own method or technique, which follows a unique process. But when it comes to blogging on multiple platforms, there are some ideas and strategies that will make your life a whole lot easier.