Another fantastic reason to start a blog is scalability. Blogging is highly scalable. By that, I mean blogging naturally lends itself to automation, outsourcing, and a nearly infinite total addressable market.
Part of this is due to blogging’s reliance upon the internet. Internet based businesses can easily tap into a network of preexisting applications and systems designed to operate at a range of scales.
For example, if I want to save my own time performing a boring task, there are a myriad of pre-formatted systems already in place to help me. If you build you blog on WordPress, you can use WordPress plugins or themes.
Also, because the internet allows you to connect with billions of people from across the world, you have the ability to easily outsource tasks such as content creation, website maintenance, and marketing.
Freelancers specializing in all these areas of expertise can be easily found on sites like Fiverr.
So if you have a single blog post that goes viral, and you suddenly want to produce a ton of content related to this niche or develop an email marketing funnel to monetize this traffic, you can find affordable freelancers who can help you with this task.
Some tasks don’t require outsourcing at all, yet are highly scalable through automation. For example, when I publish a new blog post, I always enter the URL of my blog posts into PenSignal. PenSignal automatically send out tweets, at a predetermined interval, promoting my articles, indefinitely.
So even years after I first published some of my articles, the ones promoted by Signal’s Auto Tweet still get fresh engagement on a daily basis!
This process is scalable because after entering the URL to my blog post once, I never have to login to Signal again. it will keep auto-tweeting my content. And regardless of how many tweets I send out via Signal, I only pay $7 per month!
Similarly, using automated tools like Group Collector, I can fully automate the collection of Facebook group member emails, using a single piece of software.