3. Use an Image that Matches Your Content
The featured image is critical, not only because it helps draw attention to the blog post, but it also prepares the audience for the post’s content. If the image has nothing to do with what the blog is about, then the audience will be confused by the post’s message and likely lose interest and trust in the post’s content.
Using imagery that matches your post’s content, you are preparing the audience for what they are about to read. Misleading the audience with an image that does not match will decrease the credibility of the blog entirely.
Finding unique imagery that matches the posts’ content can be accomplished by using tools available to you online, or you can hire a graphic designer whose job it is to create unique images for your blogs. Hiring someone may cost a little extra, but it can be worth it for your brand to maintain a clean, consistent brand image.