The best way to create an authentic, believable, authoritative blog post is to use reputable sources when researching.
Sometimes finding reliable sources for a topic is the hardest part of writing. Internet search engines often give the most weight to the loudest sites, even if they are not necessarily the best. And some sites look loud by being fresh and prolific. The problem is that most of those types of sites may simply parrot information found online with a cursory glance. They don’t verify sources and accuracy because they’re too focused on generating lots of content quickly and cheaply. You can use this to your advantage.
Search the web for the topic you’re writing on. Use your primary key phrase, even if you haven’t chosen a full title yet. Look closely at the top five results in Google, Bing, and Mobile search engines. If those top five sites are mostly fluff, then keep digging. In some cases, you may need to look at all of the sites on the first five pages of search results. If you’re unable to find acceptable resources in those pages, you may need to modify your search phrase until you find better sources.
Good reference sources are authoritative. Large news websites, for instance, are often excellent. Well known national magazines are also considered reliable and reputable sources. Be sure you’re not using publications that have a strong bias for or against something, however, because their articles may be worded specifically to imply something without actually having statistics or data for it.
The best reference sources for you to use in your research are educational, professional, or statistical. Educational content is often well researched and may include material from universities or educational publications. Professional sources may include trade magazines and professional associations. Statistical references are often research publications. These are sometimes created for educational or professional purposes, and often have plenty of specific data to back up given claims. Google Scholar is an excellent tool to use for finding these publications.
Last but not least, don’t forget that you can use people and print books to research blog posts. Call or email an expert on the topic to ask them questions, or look through books at your local library to find reference material.