Most people listen to podcasts to get news and entertainment. Bloggers might also find it worth their while to jump on the podcast train if they don’t already indulge.
For one, podcasts are among the most convenient and affordable mediums to get all types of information. You can easily stream podcasts on the go from your mobile device, laptop or smart auto entertainment system.
Many offer free episodes, and you can access many blogging podcasts through your Apple, Spotify, or even Amazon Music subscriptions.
If you don’t subscribe to any of those services, there are tons of other platforms that make it easy for you to consume podcasts, including SoundCloud, Stitcher, and through RSS Feed. Some podcasts can also be downloaded for use at a later date.
People in the U.S. listen to podcasts at home almost half the time. However, 22% of podcast listeners do so while driving or commuting, and 11% say they listen while at work. The point is, you can listen from anywhere.
Another plus for bloggers is that podcast episodes are usually short in length, with most lasting anywhere from 15 minutes to an hour. This means you can listen to an entire episode in just one sitting most of the time.