Full Content Ownership
With Substack podcasting, you retain all rights to your published content. This means, you can choose to re-publish your podcasts on any other platform of your choosing, and retain full control of the content. If any of your podcasts are chosen by a third-party entity for media adaptations (such as movie, TV, or book deals), Substack will not be privy to receiving any revenue from such deals.
Access to a Growing Audience
While Substack is rather shy on sharing user data, there is evidence that it has a fast-growing audience. Firstly, the number of paying subscribers stands at around one million, and Substack has experienced exponential growth in overall active users over the years. Up to the end of Q3 2021, SimilarWeb data suggested that the number of monthly visits to the website had risen to 24.5 million, an increase of 6.5 million over Q2. This means your podcast can potentially reach millions of listeners on Substack.
Full control of subscriber list
As with newsletters, Substack will allow you to have full ownership of your email list. This means you can export your subscriber list to any other platform you are using, or move them away if you decide to leave Substack, without penalty.
More Meaningful Connections
Podcasting on Substack aims to provide more of a community aspect. You can, for example, start discussion threads or invite listeners to share their views in the comments. In addition, listeners can interact directly with podcast hosts on specific episodes or with other users. If you prefer, you can also choose to make your podcast non-interactive as well.
Simplified Paywall System
Substack makes it easy for free users to become paying subscribers on your podcast. In fact, Substack claims that it is the only podcasting host of its kind where “free listeners can convert to paid subscribers in one space.” In addition, you have the flexibility of either putting all your podcast episodes behind a paywall or sharing some content for free. You can also start out with a fully free podcast that allows you to steadily grow your audience, and then install a paywall when ready.
More for Listeners
Listening to podcasts on Substack promises more than the regular audio experience. Podcasters can also treat their listeners to video content and extended show notes, as well as extra audio clips and essays, leading to a more enriched listening experience.