The Ghost user experience depends largely on which of the platform’s two options you choose.
If you opt for the full-service GhostPro, you can expect a similar experience to Substack. Due to its higher level of customization and integration, the initial setup is more involved but not necessarily more difficult than Substack. GhostPro does have a helpful setup wizard.
Overall, the difference in user experience between the platforms is negligible. Ghost’s dashboard and publishing features are equal to Substack. Both offer a simple approach to managing and communicating your newsletters.
The most noticeable difference is with the editor.
GhostPro offers a stripped-down, distraction-free writing UI. While not glaringly dissimilar from the Substack version, it’s enough of a contrast that one will want to take advantage of GhostPro’s 14-day trial and Substack’s free service to decide. Personal preference matters if your regular producer.
As for which Ghost platform to employ, GhostPro or the CMS software, the former is the wiser choice of the two if you’re ready to start publishing now.