Lots of blogging gurus tout programs, with offers claiming to help you become a full time blogger within 1 year (or sometimes less).
These claims are based on the tiniest grain of truth.
Are there cases where bloggers work hard for a year and are able to instantly replace their full time income with income from their blog?
Yes. But these are truly 1 in a million cases.
Successful bloggers earn money through the slow and sporadic successes over multi year periods.
Even in a recent case study of mine, which turned out unusually well, I was able to launch a blog, scale it, and get it approved by Mediavine, in just under 6 months.
So while this site should make a few thousand dollars per month going forward, this is not enough to replace most full time salaries, and is the fastest period of time in which I went from 0-50,000 sessions, after building 25+ blogs!
And the domain I built this site on was an aged domain, further making this process harder for the average beginner blogger to replicate.
Even if you frontloaded your content production and were able to churn out dozens of high quality blog posts per month, with a brand new domain, you can expect to wait at least 4-6 months for your content to even index.
This initial observation period is sometimes referred to as the Google sandbox.
Whether the Google sandbox tehcnically exists is irrelevant; what all experienced bloggers will tell you is that trust is initially very hard to establish with Google.
Over time, Google will gradually index, and ultimately rank, your content (assuming its not spam and is of decent quality).
If you are even getting large volumes of traffic by the end of year 1, you are doing well as a blogger! But it then takes time to monetize this traffic.
This may involve jumping through arbitrary hoops for ad networks, applying for affiliate programs and adding the links to your content, or creating a course or eBook to sell on your site.
The point is, blogging is absolutely not a get rich quick scheme. It’s the exact opposite.