The main reason many websites choose to collaborate with guest bloggers is to drive traffic, increase their brand exposure and boost their own blog SEO with more content. But the same goes for the guest blogger. There are more benefits of guest blogging that enrich your site than you’d think.
Let’s look at how developing a guest blogging strategy positively affects your blog, benefiting your efforts and resulting in an uptick in traffic.
Increased brand exposure and reputation over a wider market
With your name on more posts published beyond your blog, you’re likely to gain better online recognition. Whether via links posted to social media, your guest blog posts published on other websites, or by getting people to share your content with others, the more they see your name, the increased likelihood of them remembering you. And more exposure means more traffic.
More social proof that you’re a topical authority
By allowing you to post your content on their website, others are already indicating that they recognize and respect your thoughts and opinions enough to publish them on their websites. This proves to the online community that you have some heightened degree of understanding around the topic – boosting that all-important topical authority.
Opportunities to develop mutually beneficial relationships with other bloggers
While this may seem like a marginal benefit, in fact, it’s a powerful one. By engaging with and collaborating with other bloggers and website owners, you’re growing your network, building important connections, and establishing your presence within the online community.
Gain experience and confidence around sub-topics you wouldn’t normally blog about
Guest posting allows you to write and publish content you may normally not be comfortable posting on your own blog or website. Whether because it is targeted at other niches out of your comfort zone or you’re concerned it doesn’t align with your brand, guest posting allows you to flex your creative muscles and test new waters.
And here’s the biggest benefit of them all:
You can include backlinks in your guest blog posts that redirect traffic back to your site
This can be a risky tactic. But, if done correctly, in line with the best practices and guidelines as listed by Google, you can strategically place backlinks that take readers back to your blog or website.
Building a quality backlink profile is one of the most potent advantages you can have on the SEO front and is essential to ranking well on SERPs.