Blog communities are vibrant groups of people who all share a common interest in your blog, related topics, and other blogs similar to your own. They’re informal clusters, niche segments, and members of your audience that interact with your blog and related content – whether on your blog site, across various social media networks, or over different platforms.
Blog communities can range from a few dozen people to entire market sectors, spanning the globe and racking up millions of clicks.
Every online community is different. Some consist of die-hard fans of your content, engaging with your posts on as many levels as possible, and sharing them every day. Other community members don’t necessarily identify as a part of your blog community, but they do belong to it, often without even knowing it.
Blog Communities vs. Blogging Community vs. Community Blogs
It is important to avoid confusing blog communities with other community-related spaces online. While blog communities reflect groups of people interested in and engaged with your blog, blogging communities and community blogs are different.
- Blogging communities – are like blog communities, only they consist of other writers, bloggers, and content creators rather than readers and blog visitors. These communities often collaborate with and support one another, and most can be found engaging with each other around a particular topic or theme.
- Community blogs – are not communities at all but rather a category of blogs or websites where people can post various entries, comments, and content in a single space. Others can then respond to them or comment directly on the community blog itself.
How Blog Communities Develop
Most blog communities emerge by themselves, over time, organically. As more and more people visit, read and engage with a blog, they can often find one another in comments sections, on social media platforms, and through various other channels – all because of your blog.
As these communities take shape, bloggers will notice common characteristics and features emerging within them. Whether a shared need that your blog is helping them to address, a mutual appreciation or passion for your content, or simply by chance, communities can pop up anytime, often without you having anything to do with it.
Sometimes, blog community leaders will emerge to take charge of the community and drum up support for your blog. These community champions are vital to blog community-building and assist in maintaining a thriving community.