Figuring out how to measure blog content velocity isn’t difficult. There are, however, multiple elements and blog metrics you’ll have to consider to gain a complete understanding of your blog’s content velocity before taking any action to improve it.
The most basic measurement of content velocity deals with how many posts you publish. But establishing both the speed and effectiveness of your content delivers much more important insight and involves exploring some other key metrics as you work toward improving blog content velocity.
Production Frequency = Number of Posts / Time
This measurement refers to how many pieces of content you’re able to create, edit and publish within a time period. This can include all blog posts, newsletters, podcasts, videos, and social media posts. This metric will indicate where you stand in relation to your competitors and if you’re hitting your production goals or not. This is the primary measurement for your content velocity.
Include all unpublished pieces of content and those that are nearly completed or are being held back.
Posting Ratio = Number of Published Posts / Total Number of Posts
This blogging content velocity metric tells you the rate at which your production efforts are going live online across different channels. More specifically – the rate at which each piece of content appears online. Some bloggers don’t publish everything they create, holding posts back or canceling them altogether.
Consider where these posts are being published and how frequently the same finished content is being shared across multiple channels.
Average Post Word Counts = Total Words for All Content / Number of Posts
This average looks at how many words each piece of content contains – essentially, the ‘word count velocity.’ This will help you determine a more accurate cost per word rather than per piece of content. Doing this will assist in better resource allocation and aids in reviewing the ideal blog post length that delivers the best returns.
Add up the total number of words you create for all your content within a defined period and divide them by the number of posts published over that same time.
Cost per Post = (Cost of Content / Number of Posts) / Time
This metric is critical to helping us establish our content velocity’s impact on cost. When allocating resources to different content areas, we must understand how much we’re committing to each post. Knowing what is content velocity is a great indicator of our overall RoI.
Take your content expenditure and divide it by the number of pieces of content you produce in the period. Now, you have an average cost per piece of content to consider during resource allocation.
Engagement = (All Engagement Actions / Number of Posts) / Time
Engagement metrics look at the level of engagement among audiences per piece of content. This is an important metric when learning how to measure blog content velocity as different content receives different engagement levels. Establishing your content’s engagement velocity helps us establish which content types receive the most action and which channels are most effective.
The engagement metric includes taking data like impressions, page views, likes, comments, shares, and clicks and dividing these cumulative amounts by the number of posts in a period.
Conversions = (Total Conversions / Number of Posts) / Time
Determining how many conversions each piece of content earns, on average, is crucial to helping us figure out if we’re on the right track to improving blog content velocity. Conversion velocity indicates if we’re balancing quality with quantity and which content is achieving its goals best.
Take all your conversions, including sign-ups, sales, referrals, or downloads, and divide the totals by the number of posts published.
Each of these metrics contributes to helping us gain a better understanding of our blogging content velocity and the impact it can have on our blogging success. Once we can gauge how these numbers interact with one another and then apply them to our content strategy objectives, we can begin to see how important content velocity is for our blogging success.