Bloggers have many different options when figuring out how to repurpose blog content. From transforming their text blog into a video, podcast, or slideshow to splitting it up into microblogs, content in need of a repurpose for social media, combining different sections with other repurposed content, and turning it into an infographic, the options are varied.
This is where repurposing comes in. We’ve listed some of the options bloggers have at their disposal for how to repurpose blog content.
Breaking it up Into Smaller Chunks
Purpose: To create multiple pieces of content from one existing post
A 2,000-word blog post with more than two or three sections is an ideal candidate for being divided into smaller posts. Each can be added to and expanded upon, making for multiple posts that are likely to perform as well as the ‘parent post.’
These new pieces of content can then be published all at once or over time as a blog series. Each one can be optimized with backlinks to different sections on your blog, helping each other to perform well and working together to enhance your blog.
Combining Related Content Into Guides
Purpose: Transform several smaller posts into a longer guide covering a topic extensively
Many bloggers have several shorter posts in their archives, especially from the early days of their blogs. It’s no secret that blogs are getting longer. In 2014, the average blog post ran around 800 words. Today, blogs average around 1,200 words, with the ideal blog post length closer to the 2,100 to the 2,400-word mark.
Revising these shorter posts to eliminate less-important information and then combining them into a more comprehensive piece is another effective repurposing blog content tactic that allows bloggers to bridge the gap between standard blog posts and fuller-length guides and manuals.
Take a look at this article on the ideal blog post length to give you a good idea of how long a post should be.
Repurpose for Social Media
Purpose: Publish content on social media in short-form segments
This is one of the most popular tactics and a pretty easy option for how to repurpose blog content. Content that never made it to social media can be repurposed for social media and published on any one of the social media platforms that bloggers can use to promote, drive traffic and boost their brand.
Social media platforms are constantly adding new features, increasing character limits, and giving bloggers the tools they need to integrate their blog content with their websites. You can also publish across multiple platforms and enhance your posts by adding interactive features.
This guide on the best social media platforms for bloggers is a great place to start.
Transform Your Content Into Video
Purpose: To convert an original piece of written content into a video
Video is fast gaining momentum as the medium of choice, especially among younger demographics. This means that people are increasingly more likely to consume video content than they are to read it. So why not give them the option for both?
Using an existing blog post as your video script, all you need to do is add the graphics and record a spoken dialogue. You already have the text, and with a few minor edits (to make things more ‘video-friendly and to set it apart from your existing blog), you’ll end up with a video ready to go!
Create an eBook
Purpose: To repurpose blog posts into an eBook to publish and sell online
Think of this how to repurpose blog content tactic as a ‘greatest hits’ for your blog. Many music artists release their own greatest hits albums once they’ve got enough material to create a collection, earning millions for re-releasing songs they’ve already recorded. The same goes for bloggers looking to create an eBook.
Take your top blogs or those most closely related to one another and compile them into an eBook. You can add and remove content as you see fit, give each blog post its own section, and add enriched graphics to give your eBook a competitive edge. There are plenty of tools and marketplaces for designing, publishing, and selling eBooks that you can use. Here’s how to do it.
Make a Podcast
Purpose: To use blog content as material for a podcast
Like video, podcasts have taken off over the past few years. More people are listening to audiobooks, tuning into interviews, and relying on podcasts for their news than they are reading about these important sources of information. This means that bloggers hoping to transform their blog content into an audio format can use podcasts to do the job.
Podcasts are easy to create and affordable. You can simply create a voice recording of your blog content or break posts up into short, punchy scripts that can be posted frequently (usually daily) on a podcast channel. Bloggers are also creating audiobook versions of their eBooks, taking things even further down the content-repurposing route. Here’s how to make one on Substack.
Use Content to Create Detailed Infographics
Purpose: To be added to an original post or published as standalone content
Infographics take the best of what text and imagery have to offer and transform them into high-value, appealing graphics that attract a wide audience. Designing infographics involves selecting the most relevant and important points in your content and then developing an enriched visual post using this content.
Infographics can be optimized for SEO, integrated with interactive elements, and even added to existing blog content to give it a unique angle. This repurposing blog content option is a practical choice for bloggers looking to enhance their content without having to do too much work. Canva is an effective tool for creating engaging, detailed infographics.