There are two automation options available to bloggers: Software-driven automation and outsourced tasking. While software is the most popular option for taking care of day-to-day tasks, some of the more important and complex elements of blogging (those that automation software cannot yet handle) can be outsourced.
Automation Software Tools and Platforms
For all-round workflow automation – Zapier
Zapier is one of the most popular automation tools around, owing to its vast potential and ability to automate workflows. The software can integrate over 4,000 web apps with your blog or website and offers surprisingly flexible plans, including a free basic option.
For writing automation: AI tools (CopyAI, Jasper)
If you’re looking to give your writing efforts a little more autonomy, you can turn to AI writing tools to help you formulate ideas and get past that pesky writer’s block. While not capable of doing your writing for you, tools like CopyAI and Jasper are helpful content generators. Check out this list of AI writing tools for bloggers.
For editing automation: Grammarly for business; Hemmingway Editor
There are many editing tools around, and while they’re not entirely capable of fully automating your editing process, they are excellent at identifying your grammar, spelling, and structure issues. Some, like Grammarly, offer paid outsourcing options for real editors to edit your work for you.
For social media automation: Hootsuite
Social media promotion is a time-consuming process, and many bloggers miss out on this high-potential channel simply because they don’t have enough time. Automation tools like Hootsuite allow you to schedule social media posts weeks in advance for publishing, posting at ideal times across multiple platforms.
For CRM automation: HubSpot
One of the best tools around for helping you to manage a growing blog is HubSpot. The cloud-based CRM platform is designed for sales and marketing teams but is a valuable tool for bloggers with growing audiences and a need to handle their customers. Build email lists, create newsletters, blog, and monitor website performance by setting up advanced workflows that manage everything for you.
For email marketing automation: Moosend
Email marketing is key for reaching your audiences and promoting your blog directly. Moosend is a powerful tool used by many bloggers to create forms, landing pages, and emails that reach the right people at the right time.
Outsourcing for Automation
Hire a social media manager
Social media managers are great for adding a human touch to your engagements and interactions with your readers on the platforms. Once you’ve got them up to speed with what you want to see on your channels, simply leave them to work their magic. Never worry about a late-night negative comment again.
Use freelance writers
The gig economy is in full swing, and bloggers in need of high volumes of content can take advantage of the hordes of talented freelance writers out there. If you can get a ghostwriter to emulate your writing style, voice, and tone, you can increase your blogging output tenfold. All you need to do is edit and publish.
Make use of a professional editor
Editing is a time-consuming affair, and having a fresh set of eyes review and revise your content is always a good idea. Bring in an experienced editor to critique and enhance your blog content to give it that professional edge. Set up a process where you send a draft copy, they edit, and you simply post.
Bring in an SEO expert
SEO for bloggers is a significant element of blogging success. But ensuring that your on-page, off-page, and technical SEO is working well can take up a big chunk of your available time. SEO experts are great options for reviewing your SEO and reporting on any issues and problems. You can even give them full access to your blog to let them tweak and enhance and boost your SEO without bothering you.
Employ a customer manager
Having someone to manage payments, engage with your readers, answer questions, and put out fires is a valuable asset that, once aligned with your blog objectives, can boost your effectiveness and professional image among your audiences.