Display advertising is one of the oldest revenue options among bloggers. Ever since Google kicked things off in the late 90s by paying bloggers for putting ad content on their pages, bloggers have used this technique as their income bread and butter.
Ad networks act as the middleman or liaison between brands and companies looking to advertise online and the bloggers willing to ‘rent’ their blog real estate to them to do it. Bloggers simply apply to join a program, and the ad network identifies the most appropriate ad content to display.
- Who? Ad networks pay bloggers directly.
Google’s AdSense is one of the most well-known ad networks around, with Mediavine and AdThrive ranking as the top premium networks that pay bloggers impressive revenues. Some ad networks allow anyone to join, though payouts are low.
Others are premium networks, carefully selecting the right bloggers to connect with their brand clients and paying handsome RPMs for impressions and pageviews of the displayed ad content.
- How? Brands and companies pay ad networks to advertise on blogs and websites.
Ad networks then pay bloggers based on how many views and page impressions their blogs, which contain these ads, receive. Bloggers don’t need to worry about transacting or engaging with brands – everything is handled by the network.
- When? Some networks pay out immediately; others take time before you get paid.
Google’s AdSense, for example, pays you monthly, while Mediavine pays 65 days (NET 65) after the end of the month that money was earned and AdThrive, 45 days later. Most networks can wire your money directly (for US users) while also offering to pay into your PayPal or Stripe accounts.
- Revenue Potential: Low to high, long-term, and passive.
Earning money with your blog via display advertising is the first monetization step for most bloggers and one of the most popular. Depending on how well-trafficked your blog is, revenues can vary greatly.
Once you’re up and running, though, cash flow can remain steady for years to come – provided your traffic does too.
Take a look at this article on the most profitable ad networks for how bloggers get paid to advertise.