Top-earning bloggers employ a variety of blog monetization strategies to generate revenue with their content. Various other methods and options are available that either directly or indirectly contribute to a blogger’s income, but these are reliably the most popular, profitable and effective.
Display Advertising Networks
Partnering with a display ad network is the most popular method of earning income through blogging. There are many different ad network options available to bloggers. Some – like Google’s AdSense and Amazon Associates – allow anyone to join and get paid for advertising, while top-paying ad networks – like Mediavine and AdThrive – require a minimum number of monthly pageviews before getting admitted to their programs.
Affiliate Marketing Programs
Affiliate marketing allows bloggers to include links to their affiliate partners’ websites that direct readers to a company, brand, or business’s landing pages. Once there, if someone clicks or takes action like subscribing or making a purchase, the blogger earns a commission. There are many different affiliate partner programs available to bloggers.
Brand Deals & Sponsorships
Bloggers whose websites enjoy a lot of traffic and operate in select, high-value niches are seen as influencers or can provide a brand with unique access to markets, getting paid for their efforts. Brands love collaborating with talented bloggers, paying them to post high-quality content that aligns with their offerings and gives them access to the blogger’s audience.
Subscriptions & Memberships
Charging membership fees or subscriptions for access to exclusive content is another way bloggers make money online. Whether charging for access to eBooks, online courses, or paid newsletters, this blog monetization method is proving increasingly popular among content creators who are learning to better scale and optimize their business efforts. Bloggers can also charge their audiences for access to engaging workshops and coaching sessions.
With eCommerce platforms like Shopify and BigCommerce taking centre stage in online retail, bloggers are integrating their blogs with online stores where readers can purchase anything from merchandise to digital goods and more. Online sales are often a later addition to blog monetization strategies but are powerful revenue opportunities.