There are many factors, elements, and issues to weigh when choosing your niche. These include your own considerations as well as market characteristics and research. And while most niches are pretty well set, others are always changing, shifting with new trends and emerging conditions.
Before looking at the market for your niche, look at yourself. There’s no point writing for a niche if you can’t stand the subject matter. Niche audiences are looking for high-quality content that reflects the writer’s passion, expertise, and ideas.
Don’t start by thinking about which niches will make you the most money or will guarantee high traffic – that all comes later. For now, list the topics, subjects, and ideas that appeal to you and spark your passion. Don’t be afraid to get creative. Even the silliest idea could evolve into a set of niche topics you never even knew existed.
The internet values engaging, high-quality, and accurate content that readers find helpful and useful. Content full of errors and assumptions generally gets lost online, and if you don’t know what you’re blogging about, it’ll show.
Think about what you know. Topics you understand and have experience in are always natural choices, while those new to you may require some time to come to grips with before taking them on. Start by listing all the topics and related fields you feel you’re most well-versed in and take it from there.
Niche monetization potential
You’ll also want to consider the monetization potential of various niches. While the travel and food niches have enormous potential to earn big, niche topics around outdated concepts like extinct technologies or offensive ideologies won’t make you very much.
Consider your monetization options. Will you target display advertising opportunities, affiliate marketing programs, or both? How much will you need to earn to break even, and what are your long-term revenue goals? These are vital considerations when choosing a niche for your blog.
Next, you’ll want to know who you’re up against in a particular niche. As a general rule, the more profitable a niche, the higher the competition. Bloggers are always looking for low-traffic niches (those with minimal or low-quality content) that haven’t been tapped fully yet. Free SEO tools like the Ahrefs browser extension are handy for monitoring niche competition.
Even high-competition niches can be leveraged, though. For instance, the ‘Pet Toys’ niche is well-known for being massively popular due to the high traffic it receives and the willingness of its audience to spend money. However, ‘pet toys for X, Y, or Z cat breeds’ may not yet be fully exploited, giving you the chance to sneak in and dominate it.
Niche topic potential
Niche topics are closely related to many other factors, including traffic, SEO difficulty, and competition. But the most crucial element here is trends. Trends help you to understand which topics are popular currently and which ones are cooling down.
Trends can be seasonal, returning periodically, while others are influenced by other trends, events, and even the news. Google Trends is a helpful tool for staying on top of shifting niche audience needs and provides valuable insight into which topics are hot and which to avoid when looking at how to choose a niche for your blog.