Best Blog Niches: Complete List of Blog Niche Topics
Written by Casey Botticello
Disclosure: Some of the links below are affiliate links, meaning that at no additional cost to you, I will receive a commission if you click through and make a purchase. Read our full affiliate disclosure here.
With 77% of all internet users regularly reading blogs and over 4 million new blogs posted daily, getting people to read yours can be tough. Blog niches allow us to focus on a blog topic and build a following around creating good content that engages and provides value to the reader. But how do you choose a blog niche to write for, and what happens once you’ve found one?
Niche blogging allows bloggers to create content with purpose, enabling readers to find it, search engines to deliver it to the right audiences, and for bloggers to monetize their efforts. There are many niches to pick from, including mainstream niches like the lifestyle or travel categories to more selective fields like classic literature or little-known hobbies.
This complete list of the best blog niches will help you to identify and explore the top blog topics for your content strategy. By unpacking the details of each of these popular (and profitable) blogging niches, you’ll be able to identify which ones work for you and which to avoid.
Blogging Niches & Sub-Niches
Niches represent segments of a larger market. They are defined by factors and characteristics that content creators can identify and then create tailored content for, leveraging demand among narrower subsets (or ‘sub-niches’) of those larger niches for their content by monetizing it.
Why do blog niches matter so much?
Blog niches can be expressed in more ways than one. While some bloggers see niches as highly focused topics geared towards a selected market sector, others take a more general approach, viewing niches as a broad subject category. Whichever definition you prefer, the best blog niches give bloggers direction and allow them to focus on writing about the top blog topics or ideas.
If you design a blog with a little something for everyone, then sure, people are likely to read it. But there’s a problem – millions of bloggers have precisely the same idea, so competition is tough. On top of this, people will soon get bored of your content, and search engines will struggle to understand what it’s all about, ignoring it.
Sub-niches
A sub-niche is a narrower segment of a larger blogging niche. These more targeted categories can be used to tap into even richer markets by identifying those sub-niches which haven’t been fully exploited by other content creators yet. Sub-niches can also be combined with other sub-niches to reach a unique and highly lucrative corner of the market.
Finding and writing for a profitable sub-niche allows a blogger to identify what the reader needs most by drilling down into what makes that smaller market segment different from the rest and providing valuable content for it – content that solves their problem.
If you build it, they will come…
Suddenly readers have access to a resource that checks off all their requirements and offers real, targeted value. The next time they need information on a subject that influences them uniquely, they will likely return to the website for more tips and info and – if offered – click on an affiliate link or display ad offering, netting the blogger even more income.
Best Blog Niches
There is far more to choosing blog niches than simply picking from the top blog topics you’re interested in and writing about them. Start by considering what interests you and what you’re passionate about. Then, look at those topics’ audiences within the blogging niche and review the competition before making your decision.
Check out this guide for how to choose a niche for your blog.
1. Lifestyle
Sub-niches: Travel, Parenting, Beauty, Fashion, Relationships, Self-Help, Shopping
The Lifestyle niche centers around writing about things that interest people personally. Think of the Lifestyle niche as a general-purpose category that covers everything from pointers on raising your kids to personal hobbies and fulfilling lifelong dreams. Here are some of the best blog niches in the lifestyle segment out there to give you an idea.
- Target Blog Niches: Audiences – Anyone really, and that’s why the lifestyle niche is so popular. It represents a massive slice of internet traffic, with most people searching for information on the top blog topics related to Lifestyle sub-niches.
- Niche Profitability: High, depending on the competition, your sub-niche, and your blog strategy.
- Blog Topic Idea: “The Best Family-Friendly Italian Restaurants to Visit in San Francisco”
Related Article: Best Affiliate Programs for Travel Bloggers
Related Article: Best Affiliate Programs for Mom Bloggers
Related Article: Best Affiliate Programs for Fashion Bloggers
2. Food
Sub-niches: Diets, Restaurants, Recipes, Ingredients, Foodie Trends, Veganism, Sustainable Cooking
Everybody loves good food, and people enjoy reading about it too. Food blogs are surging in popularity owing to the rise in home cooking, more interest in healthy eating, and an increase in people becoming “foodies.” The food blogging niche provides incredibly lucrative advertising resources, and top ad networks like Mediavine have even created food-specific advertising categories for them.
- Target Blog Niches: Audiences – People who are looking for anything food-related. From home cooking tips and ideas to top restaurants and new ingredients, the food niche covers it all.
- Niche Profitability: The top food blogs earn their bloggers tens of thousands of dollars. Bloggers can monetize their food niche-related content by partnering with companies that make cooking products or produce various foods.
- Blog Topic Idea: “10 Healthy Summer Recipes for your Staycation”
Related Article: Best Affiliate Programs for Food Bloggers
3. Entertainment
Sub-niches: Music, Celebrities, New Movies, Streaming Services, TV series, On-Stage
There once was a time when most people got their celebrity gossip fix by watching the E! channel. Today, most of us rely on blogs revolving around the world of entertainment to stay up to date on celeb gossip, TV, movies, and music. From posting about the next big Hollywood star to reviewing an upcoming music album, the entertainment niche is a highly trafficked and easy-to-access blogging arena.
- Target Blog Niches: Subject – Picking a sub-niche to focus on and then targeting niche-specific genres and media is a dependable niche blogging strategy that works.
- Niche Profitability: With so much competition, the entertainment blogging niche requires high-volume, medium-margin blogging to begin with. But once you’ve got a solid, highly engaged following, subscription newsletters, and video content offer great opportunities.
- Blog Topic Idea: “Breakout HipHop Artists to Watch Out For”
4. Technology
Sub-niches: New tech, AI, VR, Computers, Mobile Devices, Software Updates, PC Reviews
As companies like Space X and Apple continue to break new ground on the tech front, more and more people are looking for blog content that covers related top blog topics and subjects focused on recent technological developments. From hypothesizing about what the future of tech holds to reviewing breakthroughs and pioneering achievements in AI, gaming, processing, and digital hardware, the technology niche is a booming one, spanning a wide range of subtopics and areas.
- Target Blog Niches: Industry – You can choose to go ‘full-tech’, targeting technology professionals and experts with advanced reviews and articles, or focus on tech hobbyists and a more general audience looking for insights and updates in the ever-evolving world of technology.
- Niche Profitability: You’ll need at least some tech knowledge and experience to maximize this niche’s potential. Tech is constantly changing, so if you can beat other bloggers to the punch and deliver the scoop on a new technology or tech event, you’re golden.
- Blog Topic Idea: “How AI and SaaS are Joining Forces for Good in the Cloud Computing Race”
Related Article: Best Affiliate Programs for Technology Bloggers
5. News
Sub-niches: Politics, Sports, Current Affairs, World News, Local News, Markets
As fake news, disinformation, and partisan media houses continue to erode our trust in the mainstream information space, people are turning to alternate sources for their daily dose of news. Many readers now rely on multiple individual news blogs, each focusing on a limited news topic instead of the network news channels or global media corporations. Starting a credible news blog demonstrating accuracy and integrity is a great way to position your blog as a popular news source, frequented by daily visitors.
- Target Blog Niches: Subject – Selecting a specific news topic and making it the central focus of your blog ensures that you don’t get distracted by wider reporting needs, instead diverting all your attention to delivering highly accurate, unbiased news and opinions.
- Niche Profitability: You can run multiple news blogs, each dedicated to a particular news topic but linked through affiliations and channels that allow readers to pick and choose what they want to read about. News blogs make for excellent advertising spaces too and are perfect for launching a paid newsletter.
- Blog Topic Idea: “Weekly Roundup the Local News Headlines”
6. Science
Sub-niches: Climate change, space exploration, biology, energy, astronomy, medical science, science-fiction
The world of science is one of the top blog topics within this best blog niches list that plays an increasing role in our day-to-day lives. Whether discussing the climate crisis, understanding how we’re going to fight off the next global pandemic, or learning about how the natural world can help us, people want to know more. The science niche is an exciting prospect for passionate bloggers or those with scientific backgrounds and experience.
- Target Blog Niches: Subject – Blogging about the world of science spans an enormous field with many different audiences and objectives. You can create a multi-faceted science blog for kids and teens to learn from or provide in-depth analyses of scientific discoveries and events from around the world.
- Niche Profitability: The Science blogging niche is a highly versatile one with tremendous monetization and long-term growth potential. Bloggers can sell merchandise, promote affiliates or advertise, and those with a professional, scientific background can use their blog to host live events and paid seminars.
- Blog Topic Idea: “What’s Next for Mars? The Race to the Red Planet & What We’re Going to Do Once We Get There”
7. Reviews
Sub-niches: Products, Services, Movies, TV, Books, Restaurants, Brands, Software, Activities
As many as 93% of people today read reviews before buying a product or a service. And with over two-thirds of them indicating they wouldn’t trust a product with limited reviews, brands, businesses, and consumers are all craving more feedback. Writing within the reviews blogging niche requires a competitive edge, but it can be a very profitable one if done right.
- Target Niche Audience: Audiences & Subject – You can design your blog to focus on providing opinion-based feedback and reviews to a specific market or to offer objective, fact-based information about different things, or both.
- Niche Profitability: Review blogs are among the most trafficked content online, and objective, balanced review websites can net bloggers impressive click-through rates to the reviewed product’s affiliate pages.
- Blog Topic Idea: “Best Graphic Design Programs to Use for Starting a Website”
8. Business & Finance
Sub-niches: Investing, economics, cryptocurrencies, stock market, starting a new business
Every day, millions of people look to make smart investments and for information on the ever-changing world of finance. Together, business, money, and finance blog niches and related top blog topics make up a wealthy and expansive niche frequented by several different markets from all over the world. Blogs that provide insightful up-to-date content that is accurate and relevant to these blogs and their audiences are worthy best blog niches candidates.
- Target Blog Niches: Industry & Audience – Choosing a sub-niche in the Business and Finance sector requires an understanding of what people are looking for and what is currently trending. Some experience in the field may be necessary, and be sure to provide accurate, relevant information.
- Niche Profitability: Bloggers stand to earn a lot of money if they can figure out how to provide the right information to the right people. This niche also offers incredible growth opportunities and the potential to partner with big brands in the finance game.
- Blog Topic Idea: “The Hottest Stock Tips and Investment Picks For The New Year”
Related Article: Best Affiliate Programs for Personal Finance Bloggers
9. DIY
Sub-niches: Home Care, Hobbies, Gardening, Mechanics, Home Hacks, Tips, and Advice
As the home of practical ‘how-to’ content, the DIY blog niches category is an easy-to-access and potentially highly profitable one. DIY blogs related to homecare, maintenance, and house hacks are highly frequented and represent excellent opportunities to monetize your content by partnering with other businesses. These blog niches partner very well with video content, so if you’ve got an eye on adding a powerful medium to your content portfolio, the DIY niche is perfect for it.
- Target Blog niches: Audience – People almost always turn to the internet first for help when they need something fixed or built at home. From suburban households to students and anyone looking for inspiration and ideas around the house, audiences are plentiful in this niche.
- Niche Profitability: If you can find a unique DIY blog angle and are willing to supplement your blogging with video content, you’re on the path to blogging niche success. The DIY niche has a ready-made audience ready to go (and spend).
- Blog Topic Idea: “5 Easy Household Hacks to Babyproof Your Home Without Going Broke”
10. Health & Wellness
Sub-niches: Fitness, Mental Health, Healthy Diet, Alternative Medicines, Meditation, Self-Care
In an age where we’re faced with more mental health challenges and in the wake of the COVID-19 pandemic, people are more aware and concerned with their well-being than ever before. The wellness niche ranks among the best blog niches as a growing topic category that allows bloggers to refine and accurately target specific niche audiences and engage with them through high-quality content. Wellness usually requires that you have some demonstrable skill or experience, but gaining loyal followers is easy, but is a great launchpad for starting a health-related online business.
- Target Blog Niches: Audience – The wellness blogging niche is a growing segment yet to be fully accessed. Already, bloggers are tapping into a variety of sub-niche audiences looking for at-home fitness programs, healthy diet regimes, and wellness tips and advice.
- Niche Profitability: The wellness niche holds massive earning potential for bloggers who understand how to partner with the brands and audiences who provide wellness solutions and desperately need them, respectively. From affiliate marketing to ads, one-on-one sessions, and eCommerce, wellness is a top challenger for the best blog niches today.
- Blog Topic Idea: “5 Gut-Busting Exercises and Their Ideal Meal Plans for This Summer”
Related Article: Best Affiliate Programs for Health & Fitness Bloggers
11. Blogging and Online Income
Sub-niches: Work-From-Home, Earning Online, Side Hustles, Gig Economy, Content Creation
Blogging about blogging? Of course. As the gig and creator economies take center stage online, bloggers, content creators, and entrepreneurs are looking for helpful information and guidance on how to launch or scale their online businesses to generate revenue. Bloggers who post about their own experiences and share their knowledge are creating impressive portfolios and online resources representing sustainable, long-term revenue breaks that are only getting more profitable and exciting.
- Target Blog Niches: Industry & Subject – Earning money via the internet has quickly become one of the hottest top blog topics online. From freelancing to becoming online entrepreneurs, everywhere people are monetizing their internet activities, and they’re desperate for content that tells them how to do it.
- Niche Profitability: With booming traffic numbers and rising trends in how to make money online, bloggers are using their existing content to craft eBooks, create online courses, and host classes that teach people how to do what they do successfully.
- Blog Topic Idea: This one – “Complete List of the Best Blog Niches”
Conclusion
Niche blogging is a step up from publishing general content to the internet and hoping someone sees it. Bloggers who understand their audience and are looking to maximize the returns for investing in their efforts can use the data available to them to home in on the most profitable and lucrative markets and write for them.
By creating the right content for the right audiences by putting their passions and expertise to better use, niche bloggers are able to optimize their blogging strategy and get more out of their efforts.