Blogs are everywhere. They’re one of the most frequently published types of content online, and the number of bloggers creating them is growing. With 1-in-3 webpages on the internet existing as blog posts, the numbers behind blogging are simply mind-‘bloggling’. 

We’ve put together a list of the blogging statistics, figures, and facts powering blogging and unpack some of the incredible blog statistics that are emerging from this thriving content-driven economy. By looking at the different elements, components, and stakeholders in the blogging universe, we can get a sense of how healthy the blogging game is right now and if becoming a full-time blogger is still worth it. 

This list of blog stats proves that blogging isn’t going anywhere anytime soon and should give you an idea of the fantastic potential for online entrepreneurs looking to get into the blogging game.

Most of us are aware of how much blogging has grown over the past few years. With more blogs, more bloggers, and more money channeled toward this thriving online sector, blogging has never been in a better place.

1. There are an estimated 600 million blogs on the internet.

That means that blogs account for over 30% of the internet’s 1.9 billion websites. That’s a huge chunk of online content and represents one of the most significant content types ever created. (GrowthBadger)

2. Over 6 million new blog posts are published each day.

That’s over 250,000 posts every hour! These posts generate more than 77 million user comments monthly and are being engaged with, shared, and consumed in higher quantities than ever before. (Zippia)

3. There are almost 32 million active full and part-time bloggers in the US. 

These bloggers are seen as members of the creator economy – a booming sector of over 50 million people who consider themselves content creators. The 32 million bloggers in the US represent around 19.8% of America’s employed labor force. That’s more people than in all of Texas. (FinancesOnline)

4. As many as 91% of B2B businesses rely, at least partly, on blogs for their content marketing. 

Of these organizations that make use of blogs, 48% of them depend on the medium as their main content marketing channel. Independent and freelance bloggers are often roped in to produce content instead of working full-time in marketing departments. (DemandSage)

5. The Creator Economy is worth an estimated $104.2 billion. 

Bloggers operate within the creator economy, but they also contribute to the content marketing industry. This business sector generated $76 billion in 2022 and is estimated to be worth around $137 billion by 2026. (Statista)

Blogging continues to grow rapidly across the internet. As people and businesses begin to focus more and more on their online and digital offerings, blogging is now considered a legitimate career option. And brands and companies depending on talented bloggers to get the word out about them are paying them well. Here are some of the top reasons people are starting blogs – supported by these blog stats.

Blogging is open to everyone, and bloggers come with different backgrounds, experience levels, and goals. Bloggers are evolving to make the most of the time, tools, and information available to them, and the diverse spread among blogger demographics shows that blogger dynamics are changing.

6. Over two-thirds of bloggers (67.1%) are female, with 32.9% identifying as male.

Although different niches, markets, and platforms boast varying numbers according to gender, most bloggers are women. (Zippia)

7. More than half of bloggers (53.3%) are between 21 and 35 years old.

20.2% are younger than 20, and 26.5% are over 35. While most bloggers fall into the ‘young’ category, as the current generation ages and new entrants enter the scene, these blogging numbers will change. (Finances Online)

8. Finding enough time to blog is the biggest challenge for 52% of all bloggers.

Half of bloggers struggle with finding time to create their content. 46% battle with attracting traffic and visitors, and 39% have difficulty producing consistent levels of good content. (Orbit Media)

9. 52% of bloggers write their posts the day before publishing or on the same day. 

Another 40% write their posts within a week of publishing, dropping to less than 10% at two weeks, and even less the longer they write ahead of time. (Convertkit)

10. Only around 25% of bloggers on WordPress earn a full-time income from their blogs.

The majority of bloggers see blogging as a side hustle or part-time gig. However, the average full-time blogger can earn impressive blogging incomes if they know how to do it. (SEMrush)

Blogging is becoming more diverse and appealing to a growing number of people out there. But it is also becoming more challenging, with bloggers needing productivity tools to assist them. Blog statistics here demonstrate that blogging is tougher than it used to be, but those getting it right are benefiting heavily.

For bloggers, SEO is a critical element that allows them to compete against and outrank their competitors. By optimizing and refining their SEO components, bloggers make it easier for Google to discover their content and readers get to enjoy a more engaging experience.

20. Over 70% of bloggers agree that SEO is the top reason for getting traffic to their blogs.

The other main traffic drivers include social media (56%) and email marketing, along with newsletters and guest posting. (WPBeginner)

21. Updating and re-purposing old blog posts can boost traffic by 106%.

In fact, 38% of bloggers are doing just that, adding new information and republishing their content. This effective SEO-friendly tactic is a quick and easy way to give your blog a boost in the short term. (SEMrush)

22. Blogs that include imagery every 75 to 100 words or so in their SEO strategies are likely to receive twice as many shares. 

With 49% of marketers already using imagery in their blogs and 7 out of every 10 companies investing in video and visual marketing strategies, bloggers are turning to the aesthetics of their content to drive engagement. (HubSpot)

23. Keyword research is used 4.3 times more by high-income bloggers than by those earning less.

Despite this, only 50% of bloggers conduct comprehensive keyword research for their blogs, and as much as 17% don’t do any at all. (Ahrefs)

SEO is becoming the central focus for bloggers looking to enhance and improve their online offerings. Mastering the art of SEO for bloggers will mean more traffic, better rankings, and more revenue in the short and the longer terms. 

How bloggers make their money is changing, and more opportunities to monetize blogs means better returns and more income sooner. Bloggers earn a wide range of income, from a couple of dollars a week to six figures a year or more!

24. The average blogger can earn around $8,000 per month from blogging. 

However, 1 in 3 bloggers make no money at all, and only 10% earn over $10,000 per year. While around a quarter of bloggers make enough to consider their blogging ‘extra income,’ only around 13% earn enough to make ends meet by blogging full-time. (SEMrush)

25. The largest source of income for bloggers (42.2%) is from affiliate marketing. 

Of the other monetization methods, display advertising is used by 33% of bloggers, sponsored posts by 12%, and the remainder monetizing their content through online sales and designing courses. (RankIQ)

26. Amazon Associates is the top affiliate marketing option among bloggers, with a 43.7% market share.

Blogging contributes 64.5% of affiliate marketing traffic among companies and brands, second only to social media. (Meetanshi)

27. Of the bloggers who earn more than $2,000 per month, 72% work with Mediavine or AdThrive as their ad management partners.

While getting into premier ad networks requires bloggers to have around 60,000 to 100,000 monthly pageviews, Google’s AdSense program allows anyone to join. (Ahrefs)

28. Blogs directly impact up to 6% of all global eCommerce sales. 

This increases to 12% when bloggers post regularly for over a year. eCommerce and blogging go hand-in-hand, with 61% of shoppers indicating that they are more willing to buy from a brand that provides customized content like blogs. (RyRob)

Making money blogging has evolved into a mainstream income method, with many different eCommerce platforms, affiliate programs, and display advertising network opportunities available to monetize blog content. There are other options, too, with paid subscription newsletters and blog sponsorship prospects on the table for bloggers looking for innovative revenue streams.