September 2022 – Helpful Content Core Update
Released close to another two updates during August (Helpful Content Update) and September (5th Product Reviews Update) 2022, Google’s latest core update is still being felt across the internet.
Bloggers and website owners saw big shifts in their rankings, and the proximity of the Product Reviews and Helpful Content updates made analysis – and how to recover from a Google algorithm update in the short-term – difficult.
May 2022– Anticipated Broad Core Update
Google’s first core update of 2022 didn’t have as much of an immediate impact on the internet as previous rollouts, but eCommerce and video-centric sites saw considerable increases in visibility, while news, media, and wiki-type reference websites got hit hard.
Many sites slammed by the November 2021 update appeared to make notable recoveries, and users started noticing some changes in SERPs.
November 2021 – Significant Core Update
The November 2021 Google core update was billed as one of the biggest changes made by the search engine in over 5 years. Hot on the heels of a significant spam update, Google’s decision to roll out a big core update over the Black Friday period added to the volatility experienced around the internet.
This update reportedly significantly affected how Google assesses content and link profiles and hit many of the biggest niches online hard, seriously hurting countless content creators.
June/July 2021 – Page Experience Core Update
Google chose to roll out the summer 2021 core update in two parts. The June release, named the Page Experience Update, was aimed at improving user experience metrics and Core Web Vitals. Pages with light or thin content and those affecting users’ decision-making (YMYL) saw heavy shifts.
Barely a month after dropping their June update, Google’s July 2021 core update landed. Some sites noticed reversals in the effects of the June rollout, while others saw no change. The update affected the whole algorithm, with websites containing ‘spammy’ links taking the brunt of the hit.
December 2020 – Major Core Update
Google’s final update in 2020 came 7 months after their big May update during the height of the COVID pandemic. People could scrutinize its effect, and the shifts were significant.
Content sites (especially those in the music sector) were heavily affected as Google focused on improvements among E-A-T elements.
If you want to know how to respond to a Google update and to see a more comprehensive list of Google’s announced and confirmed updates, click here.