Even if you enjoy writing your own blog posts, outsourcing your blog content is hands down the best investment that most bloggers will ever make.
Improved site SEO, site speed increases, high quality backlinks and other frequently suggested tips will help your blog to a smaller extent, but they rarely have the equivalent effect of figuring out a cost effective way to scale your blog content production.
Blog content production (validating niches, keyword research for your articles, outsourcing the blog post briefs to other writers, and ultimately posting new blog content) is what typically separates full time bloggers from aspiring bloggers.
There are a number of reasons for this, but a few of the main ones:
1. Accelerates Learning Curve: If outsourcing content allows you to go from 5-10 blog posts per month to 50-100, you will begin to see which of your blogging topics are resonating with Google, much faster.
2. Gives You More Free Time: Outsourcing content gives you more free time, which helps reduce the odds of blogger burnout (which is very common when starting out as a blogger) or by allowing you to focus on bigger picture decisions like branding your blog, forming blog partnerships with brands, applying to new affiliate programs, or building digital products to sell to your audience.
3. Allows for Consistent Reinvestment in Your Blog: Once your blog is generating consistent cash flow, like any small business, you’ll want to reinvest some percentage of your profit back into your blog to allow the growth the compound. Most blogging expenses are relatively small and predictable, but they also have little impact on your future revenue. Investing in new content (in a cost effective manner) is only possible if you have built content outsourcing workflows into your blogging business model.