Many successful bloggers don’t think of themselves as a blogger. They consider themselves digital content publishers, or some other similar type of small online business. And this is realistically a much better description for most of these companies.
First, most blogs that generate full time income are actually run by a small team of people (more like a tech startup, but with a proven market and relatively quick cash flow).
They have a formal blog business plan, which guides much of their content creation and provides structure to their writing.
These companies may have full time staff or a series of countless freelancers. Either way, they are major sources of employment.
Second, most blogging businesses extend beyond written content. Many bloggers have realized that there is a lot of synergy with video or audio content, and have begun to launch YouTube Channels, Podcasts, Online Courses, and self guided info products.
These businesses are much more a small digital media or entertainment business than just an individual writer, publishing their thoughts.
Third, many of the most successful bloggers are expanding their empires by building a wide range of niche blogs, aimed at generating stable cash flow and consistently selling at high valuations.
I personally have over 10 active websites (which are each monetized in some way) and all function as independent brands. Larger players may operate dozens of sites which produce content at an astounding rate.
I know content publishers who consistently publish over 1,000 full length posts of written content per month! These companies have full time employees managing their workflow, and hundreds of writers, editors, and virtual assistants helping publish the final content. These teams often publish across multiple platforms, meaning they are also producing hundreds of videos or numerous podcast episodes.