When you first created your website you may have gone with a hosted website on a third party platform. While this is usually the cheapest option, it can hinder your blog from indexing in Google as quickly as possible.
This is due to several factors, but most importantly, self hosted websites allow your site to run faster, which allows Google to crawl your pages easier and it also results in a better user experience for early readers of your site.
A hosted website is one that is built on a website builder such as Wix, Squarespace or WordPress.com. These are Software as a Service (SAAS) platforms offering an all-in-one website solution. They provide the hosting (the servers that house all your website files) and the software to build your website. But you’re limited to using their tools and templates, and you have limited, if any, access to the code for customization.
WordPress.org, on the other hand, is a self-hosted website option. It’s open source software, which means you can download it and then modify it as you like. The software is free, but you have to open an account with a website host in order to have your files housed on their servers and purchase a domain (the address or URL for your website) from a domain registrar.
So what is the best web hosting for your blog if you want to optimize for speed?
You can read our in-depth guide on the best website hosting providers for bloggers. Or if you are looking for my personal recomendation based on all the sites I’ve launched, my general advice is to either use Bluehost or Kinsta.
If you are a new blogger, Bluehost is ideal because your site will definitely run fast enough that there won’t be any issue with indexing. Bluehost is also very easy to set up with WordPress and is relatively cheap, which is why it’s popular among bloggers.
As my sites have grown, and I’ve learned more about SEO, and have seen the benefits of fast hosting many times, I’ve started to move both my older and established sites, as well as any new sites that I’m building to Kinsta.
There are many benefits of using Kinsta, and it is significantly e expensive than Bluehost, so I would never suggest using Kinsta purely to try to shorten the Google Sandbox period. But if you have other sites, especially if they have substantial traffic, this may be a good option to look into anyway.
Stay away from cheap shared hosting plans, as these definitely can affect your site adversely.
Some examples of these would be shared hosting on GoDaddy, Hostgator, 1&1 or the lower tiered shared hosting tiers on Namecheap (Note: this is not meant to label Namecheap as a bad provider of web services. I still, for example, use Namecheap to buy and hold almost all of my domains since it is affordable and includes free lifetime Whois privacy).