3. Create Accounts Across All Sites
The next step is to actually go through the list of social media sites you plan to use (and those included in the next section, which may be useful later and are worth claiming now).
While it may be tempting to just claim the social media handles for the 1-3 platforms that you are already familiar with and probably use (Twitter, Instagram, Facebook), it is imperative that once you start registering accounts, you keep registering all of the accounts.
Because accounts get rapidly picked up every minute online. And while you may think your username is unique, it is nearly impossible to find a social media handle that isn’t taken on at least 1 of the top 25 platforms.
In fact, during the time it took you to read this article, over 500 users will have created new accounts (and in most cases, new handles) on Facebook, Instagram, and LinkedIn, alone!
There are also people and robots that crawl the feeds of new social media users. These users then claim your username or preferred handle on other sites, in the hope that you will eventually pay them some amount to turn over the account to you.
This is known as cyber-squatting, and it happens all the time.
Anyone who has worked in digital marketing for even a short period of time will likely have experienced this. And while there are some legal steps you can take to protect actual trademarks, or penalize cyber-squatters, these options require months of time, are expensive, and can be very hard to enforce.
So save yourself the future aggravation, and claim your handle on as many platforms as you can!