The simplest way to get paid on TikTok is to use the platform’s direct monetization opportunities. Start earning without having to rely on 3rd-party apps and sites or having to integrate with TikTok. And while their immediate revenue opportunities are pretty new, these methods are quickly becoming the go-to for many.
TikTok Creator Fund
TikTok’s Creator Fund is a program that actively pays TikTok users for creating attractive content. Content that keeps users engaged and on the platform is great for boosting advertising appeal – more screen time means more advertising exposure – helping TikTok earn more from their advertisers.
So TikTok decided to launch their Creator Fund program to encourage creators to stay on the platform and to focus on putting out content that their fans can interact and engage with, spending more time browsing TikTok instead of hopping off onto a competing platform.
But not everyone can join up. TikTok only wants creators they feel will offer genuinely engaging content. By maintaining a select, limited creator pool with access to the program, they can keep payments high while giving other creators something to work towards.
Here are the criteria you’ll need to meet before applying:
- You must be 18 years or older
- Have no less than 10,000 followers
- Have at least 100,000 video views over the last 30 days
- And publish at least three posts every 30 days
The TikTok Creator Fund pays based on the views your videos receive and how much people engage with them. The platform has earmarked $1 billion for the fund, so getting accepted is a significant opportunity to make money on TikTok. Once you start earning, you can withdraw funds to your PayPal or Stripe-integrated accounts via your Creator Fund Dashboard. Check out this comprehensive review of the program.
Earn donations, tips, and gifts
TikTok’s Creator fund requires you to meet some demanding standards before getting accepted, but you can also make money on TikTok from your followers and fans – while live. The platform has introduced a tipping functionality that allows your audience to show their support by giving you tips and making donations during live streams.
This new feature allows you to earn while live streaming or to generate passive revenue from followers who want to show their gratitude for your creativity. Here’s how it works:
- Coins – Users can purchase coins via in-app purchases. Coins function as TikTok’s “currency.”
- Gifts – Users can redeem these coins for various “gifts” and send them to their favorite TikTok creators. Fans can give you either “video” or “live” gifts.
- Diamonds – Creators then accumulate these gifts in the form of virtual credit – called TikTok “Diamonds”- and redeem them for cash payouts later on.
TikTok’s virtual items feature is an engaging way for creators to monetize their channel directly with the platform without having to gather a large following first or meet the strict Creator Fund admission criteria.