Now, you may be wondering why creators are turning to TikTok instead of YouTube or Instagram, producing some of the best video content for TikTok without showing your face found anywhere. Aside from many people shifting to TikTok because they’ve already gotten all they can out of YouTube, TikTok provides a less-congested community that appeals to a younger demographic while reaching a more diverse market.
This makes TikTok perfect for creators looking to diversify their audiences on a growing platform that isn’t as ‘influencer-centric’ as some of the other options. Plus, TikTok shares revenues from their Creator Fund, while YouTubers earn directly on their channel, meaning you’re likely to earn sooner.
Reasons you don’t want to show your face on TikTok
There are many reasons to go ‘faceless’ on TikTok. Many YouTubers also prefer not to show their faces while still driving great revenue to their channels. (This article provides some great faceless YouTube channel ideas).
The same goes for TikTok. Here are some of the top reasons why you may choose not to show your face on TikTok.
To ensure privacy
Who doesn’t want privacy? Showing your face on any social media platform means that your friends, family, co-workers, and the public at large can immediately see who you are (especially if you go viral). Keeping your identity anonymous with a faceless TikTok channel will protect you from unwanted judgment and attention and can even help your content to succeed.
Because you’re shy
Many people are shy by nature – and that’s OK. While some people are the life and soul of any social situation and can talk into a camera with ease, some of us tend to freeze up once we’re in front of the lens. Whether you’re struggling with self-confidence or just aren’t interested in having your face on-screen, faceless TikTok content allows the focus to remain on your content and not you.
You don’t want it to affect your job
This is a common reason for creating faceless TikTok content. Some companies and businesses have strict ‘no side hustle’ policies, you may struggle to juggle your TikTok channel with your job, or management may judge an employee if they’re seen on social media. This can sometimes influence a promotion opportunity, affect a client relationship or lead to teasing or harassment in the workplace.
To avoid online toxicity
Unfortunately, social media can sometimes be a toxic environment. Despite efforts to stop online harassment, racism, sexism, and abuse are still common problems experienced by creators. While not showing your face on TikTok won’t completely protect you against social media toxicity, it will certainly reduce the likelihood of it happening. Create the best video content for TikTok without showing your face without worrying about being abused.
Because your brand comes first
Some content creators choose to put their brand image front and center of their content efforts. Whether they own more than one brand or don’t want people to get confused with a brand image, keeping their focus on the brand by opening a faceless TikTok channel means creators can keep things simple and clean.