Social media is used primarily by bloggers for marketing their blogs, promoting posts, and advertising their brands. But content creators can use social media for a multitude of other things. From adding links to their blog websites in their bios to including links to individual blogs in posts and even publishing whole blogs on some platforms, social media sites for blogging are dependable resources in a competitive industry.
Almost every business uses social media to market its goods and services, and bloggers are doing the same. Social media also allows bloggers to connect with their markets and engage with them on a meaningful level. Many platforms offer useful features that let bloggers sell their content, collect paid subscribers, and even make money with them.
Here are some of the benefits of using the best social media platforms for bloggers to boost your blog.
Engaging with new audiences
Growing your readership is crucial to scale and sustain your blog. Social media’s vast size means you can now tap into rich, expansive markets that were once out of reach. Having a social media presence means that people can actively find you away from Google and that your blog content will slide into the feeds of many more people than you’re currently reaching.
Saving – and making – money
Blogging with social media is free – mostly. Signing up to social media platforms and creating a profile for your brand or pages for your blogs usually won’t cost you anything. Once you do start to think about paid advertising on social media, you’ll soon realize the impressive returns you can get for paying to promote.
You can also use social media to make money for your blog. From monetizing groups to selling merchandise and participating in affiliate partner programs, social media offers excellent ROI.
Promoting your blog
Nothing beats social media for sheer exposure. With so many social media sites for blogging to choose from and the ability to have a presence on all of them, once you’ve got your pages, profiles, and feeds up and running and boasting your content, you’ll enjoy many new visitors to your blog.
As a powerful traffic driver
Aside from the extra pageviews and impressions you notice, the diverse blend of new niches, different target audiences’ locations, and demographics that social media delivers make it a powerful ally. Marketing is easy too. Most platforms have the marketing and analytics tools you need to understand who is reading your blog or visiting it and why.
As a secondary blogging option
Some bloggers aren’t necessarily keen to set up a website or restrict their content to one blogging platform. Instead, they can use social media as a blogging alternative. While you can’t blog on all of the best social media platforms for bloggers, some do allow you to post content as descriptions, in comments, or as much smaller ‘microblogs.’ This content can then double as a blog in place of a regular, published one.
Of course, nothing beats traditional blogging as the most lucrative blogging option, but social media platforms make for a great alternative.
To learn and conduct research
Social media is also a great place to collect data and information, learn about markets, and discover what your readers want. Two-way communication across a regular blog post can be a big challenge, mostly limited to email and comments. However, social media is designed to allow people to communicate efficiently and comprehensively.
Bloggers can use social media to discover new content ideas, learn about their readers to deliver better content, conduct surveys, and answer any questions these audiences may have.