Groups can be created for private purposes like connecting between friends or for businesses or organizations looking to promote their offerings. People can be invited to join a group or request to do so by asking the group admin for permission to come on board. Once a part of the group, members can post, interact and comment on the feed, sharing content and connecting directly with one another – depending on the granted admin permissions. Admins manage and control group activities, serving as both moderator and administrator.
Starting a Facebook group is free. The features are free, and using the group is free – by default. Facebook groups are also very flexible and come with various helpful feature sets, group type options and advantages. That’s why knowing how to make money running a Facebook group is so important.
A few of the more helpful Facebook Group Feature Sets:
- Group Insights – gives you vital information on group engagement levels, membership contributors and growth over time.
- Scheduled Posts – lets you post content automatically to the group without worrying about having to do so manually and at all hours.
- Badges – allow you to recognize your top group contributors by awarding badges to them, driving engagement and feelings of inclusion.
- Announcements – give you the power to pin posts to the top of the group page. Perfect when looking to monetize your group by promoting items and important messages.
- Group-to-Group linking – still in its testing phase, this feature will soon allow a group to recommend other similar groups, massively growing the reach and scope of your group’s engagement.
There are also seven types of Facebook group options available to users. While there used to be many more, Facebook decided recently to limit these to seven varieties, with all others listed under ‘General’.
- General – groups for anything, really. From informal social groups to groups for hobbies, fan groups and entertainment groups. You name it, the general group type has it all.
- Buy and sell – groups are probably your biggest monetizing options among the group types.
- Work – groups are perfect for colleagues within organizations or specific industry professionals.
- Parenting – groups are geared toward parents connecting around tips and advice relating to their parenting journeys.
- Social learning – groups work like classrooms where people can exchange ideas and educational resources.
- Gaming – groups are rising quickly in popularity and are great for the gamer community to exchange tactics, news and ideas.
- Jobs – groups go beyond people looking for work. They also represent places where recruiters and freelancers can connect and engage.
Armed with the ability to choose the type of group you’re looking to build and grow as well as those game-changing feature sets, figuring out how to monetize a Facebook group is easier than ever. But tools and features alone won’t be enough – especially if you want to understand how to make money running a Facebook group you already have.