1. Identify Your Facebook Target Niche

The first step involves understanding whom you will target on the platform. With nearly 3 billion potential readers available, you’ll need to narrow down the scope of your target market first. 

We start by identifying whom you’re going to be blogging on Facebook for. This is called your target niche. Your niche represents the people on Facebook you want to read your blog. They’re the people most likely to:

• Take an interest in your blog content.
• Want to engage with you and share your content with others.
• Click on a link to your main blog or an affiliate partner’s website.

Niches can vary dramatically and often change – especially on Facebook. While Google provides some great information on traffic and demographics, Facebook does not, meaning you’ll have to do a little research to spot the best niche for your blog. 

Actions:

• Use Google Trends to review traffic and competition among niches.
• To ensure you’re blogging in the right niche to begin with, check out this article on how to pick a niche for your blog.
• Or you can pick one from this list of best niches for bloggers. 

2. Create or Update Your Facebook Profile

If you somehow don’t have a Facebook profile yet, you should open one right away – it’s essential for how to start a blog on Facebook. Social media is where people go to learn more about content creators, engage with them, and to share. Facebook is ground zero for having a social media presence.

If you’ve already got a personal account, you can upgrade yours to a Facebook business account. While your Facebook blog can be kept separate from your standard personal account, it’s best to ensure your details and other information are up to date. 

Review your timeline, descriptions, and interests to reflect your blogger personality. Remove or hide any sensitive information and think about reconfiguring your profile to better align with your brand.

Actions:

• Visit Facebook – Open a new account – Complete your profile.
• Upgrade to a Business Account (Optional).

3. Create Your Facebook Page

OK, now that your prep work is out of the way, it’s on to getting your blog started. Before you do, though, you’ll need to create a Facebook Page for your blog. Pages are different from an account. They exist separately from your profile and allow you to connect with followers, fans, and others on a professional level. 

Your Facebook page will provide you with important stats and restricts how closely you can engage with people on the platform and how much access they have to you. Pages also create a separation between your blog posts and the personal posts on your Facebook feed. 

Actions:

• Click on the “menu” icon (9 dots) → Click “Page” & you’ll see the “Create a Page” screen.
• Add your page name – This will be the name of your blog.
• Choose a category for your page – You may not see “blog” or “writing” as options, but try to pick the categories most closely related to your blog topic. You can select up to 3.
• Provide a description for your blog – You have 255 characters to describe your blog. Be as expressive as possible and mention why you have one.
• Click “Create Page”.
• Add a cover image and a profile picture.

4. Update Your Page Info & URL Settings

Next, it’s time to set up your page so that it performs well and doesn’t compromise your blogging on Facebook efforts. This is a crucial phase in starting a blog on Facebook. There are multiple notification, integration, visibility, and security settings to consider here, so try to be as thorough as possible. 

Facebook’s default settings will suffice in the short term, but in order to get the most out of your Facebook blog and to take complete control of it, you’ll need to update them. The first step is to change your Facebook URL to include your brand or blog name, making it easier for people to find and remember you.

Actions:

• Go to the main page settings screen & click “Page Info”.
• Add a username – This will now be added to your URL in place of the default URL suffix already given.
• Update, disable, or enable the other page info setting options according to your preferences.

5.  Update Your Page Preferences & Publish Your Page

After updating your page URL, you can now update all of your preferences for your page and blog.

Actions:

• Click “General” in the settings tab.
• Update each preference by clicking “Edit” for each corresponding setting.
• Update all other settings in the Page Settings left-hand panel.

There are many options here. Some you’ll use, others you won’t need. You can always come back and change them. Once you’re done, it’s time to publish your page:

• Change your page visibility to “Published” under “Page Settings” → “General”.

People can now see and access your page. You may want to think about having content ready to go before launching your page and start Facebook blogging, or you can simply go live and post as you write. 

6. Create Your Posts

You’re almost there! Now that your page is open and up and running, you can start posting content to it. Treat the page as a typical blog posting interface, typing directly into the space provided.

The text box on Facebook is a little small and limited in editing options, so you may want to type your copy in a Google Docs, Notepad, or Microsoft Word document before copying it to Facebook. Pay attention to your blog structure and apply the same rules as you would to a regular blog post. 

Actions:

• Go to your Page’s home page.
• Click on the “Create post” button on the right of the main feed.
• Start typing or copy and paste your content.

You can also enrich your blog post by taking advantage of some of the available features for your Facebook blog. 

• While in the “Create post” box, click on “Add to your post”.
• Add photos, videos, or emojis to your content.
• Or add buttons that allow readers to take action (e.g. “Get Messages”, “Get calls”, “Check in”, “Raise Money”).

Facebook allows bloggers to create page posts of up to 63,206 characters. This equates to around 12,000 words – far more than you’ll ever need for a good Facebook blog post. Most Facebook users aren’t expecting to read long, endless posts, so try to aim for the optimum 2,100 to 2,400-word count range.

For more on the ideal length of a blog post, take a peek at this really helpful article. Once you’re done editing, checking, and optimizing your blog content – go ahead and post!

• Click “Post”.

Your blog has now been shared on your page and will appear in your followers’ feeds and anyone else who happens upon your page. 

7. Schedule Posts

Another key feature behind how to start a blog on Facebook is the ability to schedule posts. Facebook also allows you to schedule posts to publish at a later date instead of going live immediately. The platform even lets you backdate posts to help your page look more consistent and well-organized. 

Actions:

• Click “Publishing Tools in the “Managing Page and Profiles” panel.
• You will be re-directed to Meta’s (new) Business Suite page, where you can manage your posting schedule.
• Draft your blog or upload content.
• Click “Schedule” in the scheduling options tab below your drafting text box (Other options there include “Publish now” and “Save as draft”).
• Choose a date and time for your blog to automatically post and click the blue “Schedule” button.

8. Monetize Your Facebook Blog

Facebook is great at putting content in front of people – one of the main reasons the platform is such an excellent blogging resource. However, you’ll still need to market and promote your Facebook blog to get ahead of the competition.

The platform has various options for promoting your blog and page, including paid choices. Here are some of the recommended actions you can use to give your blog the reach and exposure it needs to succeed.

Actions:

• When publishing, use the Boost Post feature – This lets you post a Facebook Ad along with your blog. You can pick your Ad budget and settings after publishing.
• Remember to share your posts to your personal or business pages – This way, you get to promote your blogs for free.
• Join a Facebook group and share your post with the community – You can even monetize Facebook groups for a little extra revenue.
• Share your posts across other social media channels like Instagram and LinkedIn. 

9. Monetize Your Facebook

Remember to include all relevant monetization elements in your posts to ensure you’re pushing for a good ROI. While Facebook does keep things a bit limited in terms of how you can monetize Facebook blog posts, there are various options available to bloggers:

Actions:

• Affiliate marketing programs.
• Sponsored posts.
• Incentives inviting readers to participate in a competition.

10. Engage with Your Audience

Engagement is also absolutely key to your page’s performance. Remember, you’re first and foremost trying to drive traffic, increase reach and boost your presence as a blogger. Stay engaged and connect with your readers as often as possible by:

• Replying to questions and notable comments.
• Including contact information in your page information sections.
• Hosting a live stream every so often to talk directly to audience members in real-time.