OK, this is where most of the writing is going to happen. The body forms the majority of your content – the ‘meat’ of the blog – and this is where you’ll put in most of your energy. The body is where the promise you made in your introduction comes to life.
Let’s start with how long your body should actually be in relation to the rest of your blog.
Most bloggers mention the 1500-word mark as the “sweet spot.” However, depending on what you’re writing about, a blog can run to less than 300 words or go on for as many as 3000 (after this, you’re entering ‘long-form article territory’).
Next, you will need to establish the flow and nature of the body. Are you arguing a point, telling a story, or listing a set of tips and ideas? Remember to stick to a similar tone throughout and remain focused on the topic without rambling.
Most of your keywords will appear in the body, so try to avoid stuffing, or your SEO ranking will suffer. Be expressive and creative in your writing, and don’t get too carried away on one specific point. The content of your body should be broken down into easy-to-read paragraphs, with good transitions leading onto the next piece of text.
Tip: Don’t be afraid to reshuffle the order of your body after you’ve finished up the first draft. Often, with the benefit of hindsight, a paragraph written later in the body holds more relevance earlier on and vice versa.