As we mentioned earlier, there is no definitive “one size fits all” ideal blog post length, but we do have access to data to help us see which posts perform the best. Google claims that blog word counts are only one of the ranking factors they take into account, but it’s hard to look past the fact that the vast majority of 1st-page blog results fall into the 1 500 to 2 500-word range.
Based on what we can see by looking at the median blog performance of these results, along with different blogs’ objectives, we can break ideal blog post lengths up into categories.
0-300 words | Social Media & Status Updates
Microblogs are short-form blogs that clock in at under 300 words. They aim to provide high-impact information in as short a space as possible. Microblogs are not recommended for SEO and are often used as a teaser, to make a comment, or to spark a discussion on sites built for microblogging.
Short Blog Posts
300-600 words | Captions & Product Descriptions
Believe it or not, 600 words was once considered the standard ideal blog post length. Things have changed since, and short blogs are now completely overshadowed by longer-form content. These blogs are considered too ‘light’ to rank on SERPs and will severely limit your ability to get the message across.
Lazy Blog Posts
600-1000 words | News Articles, Reviews & Blog Journals
While blogs that fall into this range are not necessarily the best blog length for SEO or to effectively make your point, they do still have a role to play for content that may be limited in terms of blog word count or for short-form purposes. These blogs are used mainly for news reports, event announcements, and lifestyle journals.
Standard Blog Posts
1000-1800 words | Standard Blog Posts, About Us Blogs & “What Is…” Posts
Once we break through the 1 000-word mark, you can expect your blog to start ranking on results pages and for people to take an active interest in your content as we approach the best length for a blog post. The goal of most serious bloggers should be to get past 1 500 words at least and push on towards the upper end of 2 000. If you can get your point across this early, good for you. But again, think about the type of blog you’re writing.
“The Sweet Spot” Blog Posts
1800-2400 words | Listicles & “How To” Blogs
Okay, here’s where things get interesting in our quest to find out how long a blog post should be. Blogs that fall into this range are considered ‘long-form’ blogs or content that holds more information than the average online post. Search engines value long-form content because it contains enough context for those algorithms to figure out what information the blog contains. Engines can also understand how the keywords and their surrounding phrases tie into headings and titles, and readers can consume everything without becoming bored or disinterested.
A 1,800-word blog is enough text to communicate a concept or point and should take a reader 7 to 8 minutes to get through. At the same time, blogs approaching the 2 400-word mark can give the reader a comprehensive picture of the topic, fit in any lists with descriptions and still find room for a compelling call-to-action. All this without taking more than 10 minutes to read.
Advanced Articles Post Length
3000+ words | Ultimate Guides & Pillar Pages
Once you pass the 3 000 to 4 000-word mark, you’re heading into advanced article territory, and your blog would do better as an eBook or broken up into a blog series. These blogs require skill and experience to create, and keeping the reader engaged throughout their time on the page is tough. Advanced articles are usually targeted at readers looking for a very specific topic.