Instagram was designed with one thing in mind – sharing photos. The platform was the visual answer to Facebook and the photography alternative to YouTube. When Instagram took off back in October 2010, featuring a first post picture of a stray dog snapped by founder Kevin Systrom, the site’s features and capabilities were barely recognizable to the content behemoth that Instagram has become today.
But (like the other social media giants), Instagram wouldn’t exist without the creator economy – powered by the creatives who post, like, share, and comment on millions of images, clips, and videos every minute. Today, Instagram has made it possible for these very creators to elevate their efforts, and people are taking full advantage of the opportunities available for how to make money with Instagram.
Instagram in 2022
The numbers are impressive. Instagram is the world’s second most downloaded app, the 7th most-visited website, the 4th largest social media platform, and the 9th most-Googled search term. The platform is used by more than 1 billion people worldwide, who post around 95 million photos and videos daily, adding to the more than 40 billion pieces of content already on the site.
There are more than 200 million business profiles listed on Instagram, and over 90% of all Instagram users follow at least one of them. That’s a pretty big marketplace.
Creators in 2022
The Creator Economy is growing fast and, as part of the rapidly expanding Passion and Gig Economies, is destined to compete heavily against traditional labor markets in the years to come. With over 50 million creators plying their trade online already, 2 million of whom create content on a full-time basis, Instagram is a popular marketing, networking, and monetization tool for most of them.
Creators have evolved into dynamic independent business owners, using the myriad tools at their disposal to create engaging content driving the internet to new heights and earning impressive revenues on platforms like Instagram.